Mahsa Ghaffari

Accepting PhD Students

PhD projects

Sustainable luxury, consumers as change agents, consumption and market

Filter

2019
Creative ideation in advertising: an ethnographic practice based approach
Ghaffari, M., 26 Apr 2019, (Accepted for publication) Advances in Advertising Research XI. Springer, (European Advertising Academy).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2016
When cultural differences operate in a similar manner: an analysis of cultural reflection in advertisements in Britain and Iran during periods of cultural upheaval
Ghaffari, M. & Hayes, M., 15 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. Macromarketing Society, Inc., p. 652-669 (Annual Macromarketing Conference).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
100 Downloads (Pure)

Research output