Research outputs per year
Research outputs per year
Search results
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2023
Choosing the discount size in the software industry: how to incentivise the salesforce
Bergers , D., Ghaffari, M., Viglia, G. & Filieri, R., 15 Feb 2023, In: Industrial Marketing Management. 109, p. 232-244 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile91 Downloads (Pure) -
2021
Consumers’ motivations for adopting a vegan diet: a mixed‐methods approach
Ghaffari, M., Rodrigo, P. G. K., Ekinci, Y. & Pino, G., 14 Sept 2021, (Early online) In: International Journal of Consumer Studies.Research output: Contribution to journal › Article › peer-review
Open AccessFile112 Downloads (Pure) -
Corporate social responsibility in the luxury sector: the role of moral foundations
Hang, H., Rodrigo, P. & Ghaffari, M., 12 Aug 2021, (Early online) In: Psychology and Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile165 Downloads (Pure) -
Cracking the box or stretching its walls? Exploiting institutional plasticity in Iranian creative advertising
Ghaffari, M., Svystunova, L. & Jarvis, L., 21 Apr 2021, (Early online) In: Human Relations.Research output: Contribution to journal › Article › peer-review
Open AccessFile194 Downloads (Pure) -
2020
Counterfeit luxury consumption strategies in a collectivistic culture: the case of China
Li, J., Ghaffari, M. & Su, L., 1 Sept 2020, In: Journal of Brand Management. 27, 5, p. 546-560 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile489 Downloads (Pure) -
2019
Control, knowledge and persuasive power in advertising creativity: an ethnographic practice theory approach
Ghaffari, M., Hackley, C. & Lee, Z., Jun 2019, In: Journal of Advertising. 48, 2, p. 242-249Research output: Contribution to journal › Article › peer-review
Open AccessFile154 Downloads (Pure) -
The contrary demon
Ghaffari, M., 20 Dec 2019, (Accepted for publication) In: Journal of Customer Behaviour.Research output: Contribution to journal › Article › peer-review
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The role of mundane and subtle institutional work in market dynamics: a case of fashion clothing market
Ghaffari, M., Jafari, A. & Sandikci, O., 1 Dec 2019, In: Journal of Business Research. 105, p. 434-442 9 p., 0.Research output: Contribution to journal › Article › peer-review
Open AccessFile148 Downloads (Pure)