Accepting PhD Students

PhD projects

I have a number of ongoing projects in the areas of:
Online reputation and pricing
Peer-to-peer economy and collaborative consumption
Consumer behaviour and cause-related marketing

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Personal profile


I am a part-time senior lecturer in Marketing at the University of Portsmouth. I am the Departmental Director of Postgraduate Research Degrees (Marketing). My academic interests relate to Marketing and Hospitality Management. I received my PhD in Business Economics (with a concentration in Marketing) from the Universidad de Salamanca, Spain. I also hold a MRes and a BSc in Business Economics.

Research Interests

I do research in services marketing. My research topics include consumer decision making, pricing and peer-to-peer economy. I am currently involved in projects that investigate how marketing actions can promote sustainable outcomes for consumers, businesses and society. My work has been published in leading journals including Journal of Business Research, Psychology & Marketing, Annals of Tourism Research, Journal of Travel Reseach and International Journal of Hospitality Management.

I am a co-investigator in a number of consultancy projects. One of these projects, "Barometer of vacational rentals in Spain" with VRBO, former, offers a solid understanding of tourists’ decisions and behaviour in the context of hotel and holiday home stays in Spain. 

Teaching Responsibilities

My teaching responsibilities include a number of modules both at PG and UG level. I also supervise UG and PG dissertations within the fields of marketing, international business management and hospitality management. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

Ph.D., Business Economics, Universidad de Salamanca

1 Oct 201412 Feb 2018

Award Date: 12 Feb 2018

Master of Science, Research in Business Economics, Universidad de Salamanca

1 Sept 201330 Jun 2014

Award Date: 30 Jun 2014

BSc (Hons), Business Management, Universidad de Salamanca

1 Sept 200930 Jun 2013

Award Date: 30 Jun 2013

External positions

Researcher , Universidad de Salamanca

1 Oct 201431 Dec 2017


Dive into the research topics where Marta Nieto-Garcia is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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