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PhD projects

I have a number of ongoing projects that aim to investigate consumer behaviour in the areas of: Pricing and revenue management Peer-to-peer economy and collaborative consumption Virtual reality technology and tourism destinations

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Personal profile


I am a full-time senior lecturer in Marketing at the University of Portsmouth. My academic interests relate to Marketing and Hospitality Management. I received my PhD in Business Economics (with a concentration in Marketing) from the Universidad de Salamanca, Spain. I also hold a MRes and a BSc in Business Economics.

Research Interests

My research topics include consumer decision making, eWOM and pricing. My research focuses on the role of online information in shaping consumer behaviour. My work has been published in leading journals including Annals of Tourism Research, Journal of Travel Research and International Journal of Hospitality Management.

I am a co-investigator in a number of consultancy projects. We work together with Homeaway Inc. in the project "Barometer of vacational rental". Since 2014, this project provides a solid understanding of tourists’ decisions and behaviour in the context of hotel and holiday home stays in Spain. 

Teaching Responsibilities

My teaching responsibilities include a number of modules both at PG and UG level. I also supervise UG and PG dissertations within the fields of marketing, international business management and hospitality management. 

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Ph.D., Universidad de Salamanca

1 Oct 201412 Feb 2018

Award Date: 12 Feb 2018

Master of Science, Universidad de Salamanca

1 Sep 201330 Jun 2014

Award Date: 30 Jun 2014

BSc (Hons), Universidad de Salamanca

1 Sep 200930 Jun 2013

Award Date: 30 Jun 2013

External positions

Researcher , Universidad de Salamanca

1 Oct 201431 Dec 2017


Dive into the research topics where Marta Nieto-Garcia is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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