Research outputs per year
Research outputs per year
Personal profile
Biography
I have been subject group leader and a level tutor and currently coordinate modules at postgraduate and undergraduate levels. I am also undertaking research into the history of marketing
Research Interests
I have completed a PhD in the History of Marketing, concentrating on commercial advertising in British newspapers during the Second World War and am currently continuing my research into the history of marketing.
Fingerprint
Dive into the research topics where Mick Hayes is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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“Don’t blame the shopkeeper!!” Food, drink and confectionery advertising and British Government market controls during the Second World War
Hayes, M., 1 Oct 2017, In: Journal of Historical Research in Marketing. 9, 4, p. 359-385 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile409 Downloads (Pure) -
“Don’t blame the shopkeeper!!” How food, drink and confectionary brands’ advertising dealt with shortages and British Government control of the market during the Second World War
Hayes, M., 1 Jun 2017, Explorations in globalization and glocalization: Proceedings of the 18th Biennial Conference on Historical Analysis and Research in Marketing (CHARM). Kennedy, A-M. (ed.). CHARM Association, p. 108-131Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile1822 Downloads (Pure) -
When cultural differences operate in a similar manner: an analysis of cultural reflection in advertisements in Britain and Iran during periods of cultural upheaval
Ghaffari, M. & Hayes, M., 15 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. Macromarketing Society, Inc., p. 652-669 (Annual Macromarketing Conference).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile93 Downloads (Pure)
Thesis
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"Forward to Victory": An Investigation of Commercial Advertising in Britain During the Second World War
Author: Hayes, M., 8 Dec 2022Supervisor: James, R. T. (Supervisor) & Beaven, B. (Supervisor)
Student thesis: Doctoral Thesis
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Activities
- 1 Participation in conference
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Social History Society Annual Conference
Mick Hayes (Presented paper)
1 Apr 2015Activity: Participating in or organising an event types › Participation in conference