Mohamed Bader-El-Den

Mohamed Bader-El-Den

Professor

  • Lion Terrace, Buckingham Building

    PO1 3HE Portsmouth

    United Kingdom

Accepting PhD Students

Personal profile

Biography

Dr Mohamed Bader-El-Den is a Professor in AI and Data Science.

In 2016, aligning with the faculty's strategic goals, I started the establishment of the DataPort - Enterprise Data Intelligence subject group, Which now becomming Portsmouth AI and Data Science center (PAIDS). My research and academic leadership have enabled the development of the group's research profile, attracting external funding, creating impact, recruiting PhD students, as well as supporting colleagues. Additionally, the group is home to specialised MSc and BSc courses in Data Science and Analytics that I was responsible for designing and developing. 

Cogently, I am leading active projects funded by over £1.1 million, in addition to previously successful projects. This funding is primarily from industry collaboration and Knowledge Transfer Partnership (KTP) initiatives. One successful example is a collaboration with Fresh Relevance, a UK leader in digital marketing, which has led to the development of several pioneering AI and ML methods for understanding consumer behaviour and digital marketing; examples of these methods include [Example 1] [Example 2] [Example 3]. Another project is with Campden BRI, the UK’s largest food research organisation, focusing on developing AI for trend discovery in text. Recently, we also received funding of £580,000 in collaboration with ABL 1 Touch, with the project commencing in July 2025.

My research has produced over 80 peer-reviewed publications

Beyond the academic domain, my research has achieved tangible impact. Based on our KTP success, Fresh Relevance was awarded Tech SME of the Year at the prestigious South Coast Tech Awards 2023 (October 2023). This is mainly attributed to our KTP projects. Fresh Relevance’s CEO, Mike Austin, underscored this in his award speech, stating, “This year has been pivotal for us, especially due to our collaboration with the University of Portsmouth, where we embarked on a significant AI project. This partnership has been key in creating AI technology for our products, leading to increased revenue for our clients from their websites” [Award Page]. The KTP's final report also indicates an increase in sales rates due to marketing, targeting a 10% improvement over non-AI-driven methods.

Currently, I am supervising a team of 8 PhD students as the main supervisor. I have successfully supervised 13 students (5 as first supervisor).

Research Interests

  • Machine Learning (ML) and Data Mining (DM).
  • Classification and Class Imbalance.
  • Applications of DM and ML in Health Care, Cybersecurity, Digital Marketing etc.
  • Evolutionary Computation and Genetic Programming
  • Heuristic, Hyper-heuristics and Meta-heuristic for combinatorial optimisation problems

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure

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Collaborations and top research areas from the last five years

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  • Best Application paper

    Jacobson, L. (Recipient), Bader-El-Den, M. (Recipient), Masum, S. (Recipient), Hopgood, A. (Recipient), Tamma, V. (Recipient), Prendergast, D. (Recipient) & Osborn, P. (Recipient), 17 Dec 2024

    Prize: Prize (including medals and awards)

  • Best Paper Award

    Esmeli, R. (Recipient), Bader-El-Den, M. (Recipient), Abdullahi, H. (Recipient) & Henderson, D. (Recipient), 27 Oct 2021

    Prize: Prize (including medals and awards)

    File