Research outputs per year
Research outputs per year
Professor
Lion Terrace, Buckingham Building
PO1 3HE Portsmouth
United Kingdom
Accepting PhD Students
Dr Mohamed Bader-El-Den is a Professor in AI and Data Science.
In 2016, aligning with the faculty's strategic goals, I started the establishment of the DataPort - Enterprise Data Intelligence subject group, Which now becomming Portsmouth AI and Data Science center (PAIDS). My research and academic leadership have enabled the development of the group's research profile, attracting external funding, creating impact, recruiting PhD students, as well as supporting colleagues. Additionally, the group is home to specialised MSc and BSc courses in Data Science and Analytics that I was responsible for designing and developing.
Cogently, I am leading active projects funded by over £1.1 million, in addition to previously successful projects. This funding is primarily from industry collaboration and Knowledge Transfer Partnership (KTP) initiatives. One successful example is a collaboration with Fresh Relevance, a UK leader in digital marketing, which has led to the development of several pioneering AI and ML methods for understanding consumer behaviour and digital marketing; examples of these methods include [Example 1] [Example 2] [Example 3]. Another project is with Campden BRI, the UK’s largest food research organisation, focusing on developing AI for trend discovery in text. Recently, we also received funding of £580,000 in collaboration with ABL 1 Touch, with the project commencing in July 2025.
My research has produced over 80 peer-reviewed publications.
Beyond the academic domain, my research has achieved tangible impact. Based on our KTP success, Fresh Relevance was awarded Tech SME of the Year at the prestigious South Coast Tech Awards 2023 (October 2023). This is mainly attributed to our KTP projects. Fresh Relevance’s CEO, Mike Austin, underscored this in his award speech, stating, “This year has been pivotal for us, especially due to our collaboration with the University of Portsmouth, where we embarked on a significant AI project. This partnership has been key in creating AI technology for our products, leading to increased revenue for our clients from their websites” [Award Page]. The KTP's final report also indicates an increase in sales rates due to marketing, targeting a 10% improvement over non-AI-driven methods.
Currently, I am supervising a team of 8 PhD students as the main supervisor. I have successfully supervised 13 students (5 as first supervisor).
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Bader-El-Den, M. (Creator), Teitei, E. (Creator) & Perry, T. (Creator), IEEE Computational Intelligence Society, 16 Oct 2018
Dataset
Ozcan, S. (PI), Sekhon, J. (CoI), Busoi, G. (CoI), Dann, Z. (CoI), Bhatti, Z. A. (CoI), Bader-El-Den, M. (CoI), Mohasseb, A. (CoI), Walton, N. (CoI), Garri, M. (CoI), Ahmad, F. (CoI), Arabikhan, F. (CoI), Golcarenarenji, G. (CoI), James, K. (CoI), Xu, M. (CoI), Raheem, S. (CoI), Amin, A. (CoI), Shakir, M. A. (CoI), Pearce, H. (CoI), Dam, S. (CoI) & Heald, R. (CoI)
2/09/24 → 31/12/25
Project: Innovation
Bader-El-Den, M. (PI)
1/03/24 → 31/08/26
Project: Research
Arabikhan, F. (PI), Azizi, A. (CoI), Tatari, A. (CoI), Toll, D. G. (CoI) & Bader-El-Den, M. (CoI)
1/10/23 → 30/06/24
Project: Research
Simms, C. (PI), Bader-El-Den, M. (CoI), Smart, E. (CoI) & Turnbull, S. (CoI)
1/03/22 → 31/08/24
Project: Research
Liu, H. (PI), Gegov, A. (CoI), Haig, E. (CoI) & Bader-El-Den, M. (CoI)
1/02/13 → 31/01/16
Project: Research
Andrikopoulou, E. (Organiser) & Bader-El-Den, M. (Speaker)
Activity: Participating in or organising an event types › Participation in workshop, seminar, course
Briggs, J. (Speaker) & Bader-El-Den, M. (Speaker)
Activity: Talk or presentation types › Invited talk
Jacobson, L. (Recipient), Bader-El-Den, M. (Recipient), Masum, S. (Recipient), Hopgood, A. (Recipient), Tamma, V. (Recipient), Prendergast, D. (Recipient) & Osborn, P. (Recipient), 17 Dec 2024
Prize: Prize (including medals and awards)
Esmeli, R. (Recipient), Bader-El-Den, M. (Recipient), Abdullahi, H. (Recipient) & Henderson, D. (Recipient), 27 Oct 2021
Prize: Prize (including medals and awards)