Sarah Turnbull

Sarah Turnbull

Professor

 https://orcid.org/0000-0003-2673-278X

Accepting PhD Students

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  • 2022

    Digital advertising: measurement, metrics and future research agenda

    Turnbull, S., 1 Jun 2022, SAGE Handbook of Digital & Social Media Marketing. Hanlon, A. & Tuten, T. L. (eds.). SAGE Publications Ltd, Vol. 1.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • 2021

    Advertising and culture in the Arab Middle East

    Turnbull, S., 2021, (Accepted for publication) Marketing. Baines, P., Fill, C., Rosengren, S. & Antonetti, P. (eds.). Oxford University Press

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  • 2019

    Advertising, Arabic style

    Turnbull, S., 1 Apr 2019, Marketing. Antonetti, P., Rosengren, S., Fill, C. & Baines, P. (eds.). 5th ed. Oxford: Oxford University Press

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access
  • 2017

    Brands and communication strategy

    Turnbull, S. L., 28 Sept 2017, Islamic marketing and branding: Theory and practice. Melewar, T. C. & Syed Alwi, S. F. (eds.). London: Routledge

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access
  • 2016

    Advertising to keep the Human Rights Act

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Broadcast sponsorship

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Can advertising be linked to sales?

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Chengdu ‘Pambassador’

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Cultural aspects of markerting communications

    Turnbull, S. L., 8 Dec 2016, Marketing. Baines, P., Fill, C. & Rosengren, S. (eds.). 4 ed. Oxford: Oxford University Press, p. 406-407 2 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Evaluating Tweets

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Getting an agency job

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Louis Vuitton partners with Japanese artist Yayoi Kusama

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • MasterCard sponsors The Brits Awards content on Vevo

    Turnbull, S. L., 25 May 2016, Marketing communications: dsicovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Mr Mozzarella's ambush of the 2012 Corby by-election

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Pre-testing: is there as downside?

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Radiant takes product demonstration to the extreme

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Strictly pitching

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • The Barcelona principles

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • The problem of ad fraud

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • UK setting the standards for best practice

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • Unlocking the power of guilt

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • WPP’s new ‘horizontal’ service model

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access

  • ‘The Messenger’ tells a story

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

    Open Access