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  • 2021

    Advertising and culture in the Arab Middle East

    Turnbull, S., 2021, (Accepted for publication) Marketing. Baines, P., Fill, C., Rosengren, S. & Antonetti, P. (eds.). Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  • Digital advertising: measurement, metrics and future research agenda

    Turnbull, S., 1 Apr 2021, (Accepted for publication) SAGE Handbook of Digital & Social Media Marketing. SAGE Publications Ltd

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  • 2019

    Advertising, Arabic style

    Turnbull, S., 1 Apr 2019, Marketing. Antonetti, P., Rosengren, S., Fill, C. & Baines, P. (eds.). 5th ed. Oxford: Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • 2017

    Brands and communication strategy

    Turnbull, S. L., 28 Sep 2017, Islamic marketing and branding: Theory and practice. Melewar, T. C. & Syed Alwi, S. F. (eds.). London: Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • 2016

    Advertising to keep the Human Rights Act

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Broadcast sponsorship

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Can advertising be linked to sales?

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Chengdu ‘Pambassador’

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Cultural aspects of markerting communications

    Turnbull, S. L., 8 Dec 2016, Marketing. Baines, P., Fill, C. & Rosengren, S. (eds.). 4 ed. Oxford: Oxford University Press, p. 406-407 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Evaluating Tweets

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Getting an agency job

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Louis Vuitton partners with Japanese artist Yayoi Kusama

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • MasterCard sponsors The Brits Awards content on Vevo

    Turnbull, S. L., 25 May 2016, Marketing communications: dsicovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Mr Mozzarella's ambush of the 2012 Corby by-election

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Pre-testing: is there as downside?

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Radiant takes product demonstration to the extreme

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Strictly pitching

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • The Barcelona principles

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • The problem of ad fraud

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • UK setting the standards for best practice

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • Unlocking the power of guilt

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • WPP’s new ‘horizontal’ service model

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access
  • ‘The Messenger’ tells a story

    Turnbull, S. L., 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Open Access