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Accepting PhD Students

PhD projects

marketing communications; branding; consumer behaviour; experimental research

Personal profile


Selcuk is currently working as a Senior Lecturer at the University of Portsmouth. He received his PhD in Marketing from the University of Portsmouth. He also hold MBA degree from the University of Wolverhampton.

Before joining the academia, he had industry experience in tourism at various positions. 

Research Interests

His research interests lie primarily in the areas of marketing communications, branding, and consumer behaviour based on experimental research design.

His research has been published in top tier journals such as the Journal of Advertising, Journal of Retailing and Consumer Services, The Service Industries Journal, Annals of Tourism Research, Tourism Management, Current Issues in Tourism, and so on.

Teaching Responsibilities

His teaching responsibilities include coordinating Global Marketing and delivering seminars for Consumer Insights and Analytics.

Selcuk has successfully supervised 15 postgraduate students to completion. Currently, he is supervising both undergraduate and postgraduate dissertations, as well as two doctoral theses (i.e., DBA and PhD) within the field of marketing. He has also supervised one doctoral student successfully to completion.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


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