Selcuk Can

Accepting PhD Students

PhD projects

marketing communications; branding; experimental research

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Personal profile


Selcuk is currently working as a Senior Lecturer at the University of Portsmouth. He received his PhD in Marketing from the University of Portsmouth. He also hold MBA degree from the University of Wolverhampton.

Before joining the academia, he had industry experience in tourism at various positions. 

Research Interests

His research interests lie primarily in the areas of marketing communications and branding based on experimental research design.

His research has been published in top tier journals such as the Journal of Advertising, The Service Industries Journal, Annals of Tourism Research, Tourism Management, Current Issues in Tourism, and so on.

Teaching Responsibilities

His teaching responsibilities include a number of modules at UG and PG level including coordination of Global Marketing, The Tourism Experience, and Events Planning and Marketing.

Selcuk has supervised 12 postgraduate students successfully to completion. Currently, he is supervising UG and PG dissertations as well as 3 doctoral (i.e., DBA and PhD) theses within the fields of marketing.  

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


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