Selcuk is currently a Senior Lecturer at the University of Portsmouth, where he also earned PhD in Marketing. Before this role, he was a Lecturer at the same university. He also holds a Master of Business Administration (MBA) degree from the University of Wolverhampton (UK) and a BA degree in Public Finance from Ankara University (Turkiye).

Before joining academia, he had industry experience in various positions within the tourism sector.

Selcuk’s research interests lie primarily in the areas of marketing communications, branding, and consumer behaviour, focusing on experimental research design. His work has been published in top-tier journals including the Journal of Advertising, Journal of Retailing and Consumer Services, The Service Industries Journal, Annals of Tourism Research, Tourism Management, Journal of Hospitality Marketing and Management, Current Issues in Tourism, and Journal of Travel Research.

Selcuk’s work closely adheres to the UN Sustainable Development Goals (SDGs), particularly Goal 12: Responsible Consumption and Production. His research often explores sustainable marketing practices and their impact on consumer behaviour and brand perception.

He is a member of the Agile Centre for Equitable Sustainability and works on the cluster of Experimental Research.

He has been an editorial board member for Tourism Planning & Development starting from August 2024 for two years, and also serves as an ad-hoc reviewer for various marketing and tourism journals. Additionally, he has been a British Academy of Management Peer Review College Member since April 2024, with a term lasting three years. He has been a member of the organising committee for the 6th, 7th, and 8th International West Asia Congress of Tourism Research and an advisory committee member for the 2nd, 3rd, 4th, and 5th International Tourism, Culture, and Architecture Conference.

He received the “Best International Collaboration” award from the University of Portsmouth's School of Strategy, Marketing & Innovation in June 2024 for the paper titled “Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?”. He was also featured as the Researcher of the Month by the University of Portsmouth's School of Strategy, Marketing & Innovation in January 2023.

He acted as a Session Chair for various conferences, most recently at the Sustainability and Responsible Business track at the British Academy of Marketing (BAM) Conference, held at the University of Sussex on 5 September 2023.

Here you can get access to his LinkedIn and Google Scholar profiles.

Selcuk has taught and delivered seminars for a wide range of undergraduate and postgraduate modules. His current teaching responsibilities include coordinating Global Marketing, International Tourism and Hospitality Management at the postgraduate level and delivering seminars on Data Science at the undergraduate level.

He has supervised one doctoral student and 30 postgraduate students successfully to completion. He is also currently supervising both undergraduate and postgraduate dissertations, as well as two doctoral theses (DBA and PhD) within the field of marketing