Selcuk Can

Accepting PhD Students

PhD projects

marketing communications; message framing; sustainability; destination branding; experimental research

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Personal profile


I am currently working as a full time Lecturer at the University of Portsmouth. I received my PhD in Marketing from the University of Portsmouth. I also hold MBA degree from the University of Wolverhampton.

Before joining the academia, I had industry experience in tourism at various positions, more recently, as the Director of Turkish Tourism Board in London.

Research Interests

My research interests lie primarily in the areas of destination branding and marketing communications based on experimental research design.

My research has been published in the Journal of Advertising, The Service Industries Journal, Annals of Tourism Research, Tourism Management, and Current Issues in Tourism.

Teaching Responsibilities

My teaching responsibilities include a number of modules at UG and PG level including Global Marketing and Events Planning and Marketing. I also supervise UG and PG dissertations within the fields of marketing. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action