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Personal profile

Research Interests

My research interest revolves around consumer decision-making, service marketing and consumer behaviour within tourism and hospitality context. My recent work has appeared in journals like the International Journal of Hospitality Management and Journal of Business Research. 

Methodologically, I enjoy both quantitative studies and conducting field experiments. My approach is interdisciplinary, drawing on marketing, hospitality, and psychology.

I am interested in supervising new doctoral students doing work close to the above-indicated areas.

Teaching Responsibilities

I teach consumer behaviour and analytics and digital marketing strategy at PG level; marketing research project and introduction to digital marketing at UG level.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Shynar Dyussembayeva is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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