Research outputs per year
Research outputs per year
Personal profile
Research Interests
My research interest revolves around consumer decision-making, service marketing and consumer behaviour within tourism and hospitality context. My recent work has appeared in journals like the International Journal of Hospitality Management and Journal of Business Research.
Methodologically, I enjoy both quantitative studies and conducting field experiments. My approach is interdisciplinary, drawing on marketing, hospitality, and psychology.
I am interested in supervising new doctoral students doing work close to the above-indicated areas.
Teaching Responsibilities
I teach consumer behaviour and analytics and digital marketing strategy at PG level; marketing research project and introduction to digital marketing at UG level.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Shynar Dyussembayeva is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 3 Article
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Engagement and value cocreation within a multi-stakeholder service ecosystem
Viglia, G., Pera, R., Dyussembayeva, S., Mifsud, M. & Hollebeek, L. D., 1 Mar 2023, In: Journal of Business Research. 157, 9 p., 113584.Research output: Contribution to journal › Article › peer-review
Open AccessFile121 Downloads (Pure) -
Would you like to add a gratuity? When explicit requests hamper tipping
Dyussembayeva, S., Viglia, G., Nieto-Garcia, M. & Mattila, A. S., 1 Feb 2022, In: Journal of Business Research. 139, p. 908-917Research output: Contribution to journal › Article › peer-review
Open AccessFile571 Downloads (Pure) -
It makes me feel vulnerable! The impact of public self-disclosure on online complaint behavior
Dyussembayeva, S., Viglia, G., Nieto-Garcia, M. & Invernizzi, A. C., 1 Jul 2020, In: International Journal of Hospitality Management. 88, 9 p., 102512.Research output: Contribution to journal › Article › peer-review
Open AccessFile370 Downloads (Pure)
Thesis
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Post-consumption decision-making and its application to service marketing
Dyussembayeva, S. (Author), Nieto-Garcia, M. (Supervisor), Viglia, G. (Supervisor) & McGowan, P. (Supervisor), 2021Student thesis: Doctoral Thesis
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Datasets
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Dataset for ‘It makes me feel vulnerable! The impact of public self-disclosure on online complaint behavior'
Nieto-Garcia, M. (Creator), Viglia, G. (Creator) & Dyussembayeva, S. (Creator), University of Portsmouth, 2020
DOI: 10.17029/f1ac609c-1217-44a3-9ba9-877a7f80ac4f
Dataset
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Dataset for 'Would you like to add a gratuity? When explicit requests hamper tipping.'
Dyussembayeva, S. (Creator), Viglia, G. (Creator), Nieto-Garcia, M. (Creator) & Mattila, A. S. (Creator), University of Portsmouth, 2021
DOI: 10.17029/41d9a490-4bd9-476f-98e1-5bb3db9e1951
Dataset
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