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Personal profile


I am the Research Degrees Co-ordinator for the Marketing Subject Group in the Faculty of Business and Law (BaL) and a Senior Lecturer in Marketing.

My research and teaching are in the fields of consumer behaviour and sustainability.  My industry experience is in brand management and innovation management within FMCG.  

I am on the Editorial Review Board for International Journal of Consumer Studies and Journal of Consumer Behaviour.  I also sit on the UKRI Early Career Researcher Forum.  I have published on consumer behaviour and sustainability in different journals, such as Business Horizons, International Journal of Consumer Studies, Journal of Consumer Behaviour, Journal of Consumer Policy, Futures, Psychology & Marketing.


Before I worked in academia, I gained over 10 years industry experience working in both Brand Management and Innovation Management for blue-chip companies such as Nestle, United Biscuits, Birds Eye and Electrolux on a variety of brands such as McVitie's (including Jaffa Cakes and Penguin), Bird's Eye, Sugar Puffs, Buxton Mineral Water, Felix Cat Food and Zanussi.

I joined the University of Portsmouth’s Marketing Subject Group in 2012 and I obtained my PhD in Marketing from University of Lancaster (March, 2016).   I am currently the Research Degrees Co-ordinator for the Marketing Subject Group, where I monitor the progress of our PhD students along with representing PhD supervisors at a faculty level. I am also the Course Leader for International Business, so I send students to study at 1 or 2 of BaL’s international partner institutions in locations such as America, Canada, Europe, the Far East and Australia. 

Teaching Responsibilities

I teach consumer behaviour and social marketing at UG level. I am also the module co-ordinator of the L5 consumer behaviour unit.

Research Interests

My research interests lie in the areas of life stage, identity and sustainable behaviour.  My approach is interdisciplinary, drawing on marketing, management, and social sciences.

My current research interests include:

  • The consumption and sustainability of life stages including pregnancy, motherhood and the elderly
  • Sustainable behaviour
  • Temporality
  • Identity creation and transitions among mothers and entrepreneurs

PhD Research Supervision

I am interested in supervising new doctoral students doing work close to the above-indicated areas.

Media Availability

I am happy to take calls and emails from media on my research, and am aware of the need to respond to journalists in a timely manner.  Please contact me directly at sianne.gordon-wilson@port.ac.uk.

Interested journalists can also contact the University's Media and Communications team for support and advice on all media engagement.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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