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Personal profile


I am the Research Degrees (PhD programme) Co-ordinator for the Marketing Subject Group in the Faculty of Business and Law (BaL) and a Senior Lecturer in Marketing.

My research and teaching are in the fields of consumer behaviour , sustainable behaviour and sustainable consumption.  My industry experience is in brand management and innovation management within FMCG.  

I am on the Editorial Board for the following journals: International Journal of Consumer Studies and Journal of Consumer Behaviour, and  Member of the British Academy of Management (BAM) Peer Review College.  I also sit on the UKRI Early Career Researcher Forum.  I have published on consumer behaviour and sustainability in different journals, such as Business Ethics, the Environment & Responsibility (BEER), Business Horizons, International Journal of Consumer Studies, International Journal of Hospitality Management, Journal of Consumer Behaviour, Journal of Consumer Policy, Futures, Psychology & Marketing.


Before I worked in academia, I gained over 10 years industry experience working in both Brand Management and Innovation Management for blue-chip companies such as Nestle, United Biscuits, Birds Eye and Electrolux on a variety of brands such as McVitie's (including Jaffa Cakes and Penguin), Bird's Eye, Sugar Puffs, Buxton Mineral Water, Felix Cat Food and Zanussi.

I joined the University of Portsmouth’s Marketing Subject Group in 2012 and I obtained my PhD in Marketing from University of Lancaster (March, 2016).   I am currently the Research Degrees (PhD Programme) Co-ordinator for the Marketing Subject Group, where I recruit PhD students in Marketing and monitor their progress. I also represent staff members in the faculty (Business and Law) on research, teaching and student-related items at the University-wide Academic Council.

Teaching Responsibilities

I teach on consumer behaviour, social marketing and independent research modules at both undergradaute and postgraduate levels, I am also the module co-ordinator of the L5 consumer behaviour unit.

Research Interests

My research approach is interdisciplinary, drawing on marketing, management, and social sciences.

My current research interests include:

  • Consumer behaviour 
  • Sustainable behaviour
  • Sustainable consumption
  • Sustainable messages
  • Personality Traits

PhD Research Supervision

I am interested in supervising new doctoral students in the areas of:

  • Consumer behaviour 
  • Sustainable/green marketing (e.g. consumption, messages)
  • SME growth

I am currently looking to recruit self-funded PhD students in the area of sustainable development goals (SDG) and consumer behaviour; details can be found here: https://www.findaphd.com/phds/project/applications-of-sustainable-brand-development-goals-on-consumer-behaviour/?p133880

Media Availability

I am happy to take calls and emails from media on my research, and am aware of the need to respond to journalists in a timely manner.  Please contact me directly at sianne.gordon-wilson@port.ac.uk.

Interested journalists can also contact the University's Media and Communications team for support and advice on all media engagement.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production


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