Research outputs per year
Research outputs per year
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Dive into the research topics where Victoria Broadbridge is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 1 Article
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How brand managers can maximize engagement with ASMR YouTube content: influencers who give you the “tingles” through autonomous sensory meridian response cues
Broadbridge, V. E., Mangio, F. & Di Domenico, G., 1 Dec 2023, In: Journal of Advertising Research. 63, 4Research output: Contribution to journal › Article › peer-review
Thesis
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Users’ perceptions of control and mobile advertising effectiveness: theoretical reflections and empirical evidence
Author: Broadbridge, V. E., Sept 2018Supervisor: Viglia, G. (Supervisor), Clark, L. (Supervisor), Parsons, A. G. (Supervisor) & Williams, A. (Supervisor)
Student thesis: Doctoral Thesis
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