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Dive into the research topics where Victoria Broadbridge is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 2 Article
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Diamonds are a TikTokers’ best friend: unwrapping the motivations behind UK gifting on TikTok Live
Archer, L.-A., Broadbridge, V. E. & Dyussembayeva, S., 1 Jul 2025, In: Computers in Human Behavior. 168, 17 p., 108664.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
How brand managers can maximize engagement with ASMR YouTube content: influencers who give you the “tingles” through autonomous sensory meridian response cues
Broadbridge, V. E., Mangio, F. & Di Domenico, G., 1 Dec 2023, In: Journal of Advertising Research. 63, 4, p. 313-334Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure)
Thesis
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Users’ perceptions of control and mobile advertising effectiveness: theoretical reflections and empirical evidence
Broadbridge, V. E. (Author), Viglia, G. (Supervisor), Clark, L. (Supervisor), Parsons, A. G. (Supervisor) & Williams, A. (Supervisor), Sept 2018Student thesis: Doctoral Thesis
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