Wolfgang Luhan

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Personal profile


I am Associate Professor of Behavioural Economics in the School for Accounting, Economics and Finance and the REF28 UoA17 Coordinator . I have co-founded a research network on decision making for others. With my colleague Sascha Füllbrunn, I have organized two international research conferences (NL, UK),   and guest-edited a special issue of the Journal of Economic Psychology on this topic.

I am part of a research network pioneering work on behavioural and experimental macroeconomics (see, e.g., my papers from 2013 and 2016) which was included in vol. 2 of the Handbook of Experimental Economics.

I work in the fields of economics, political science, and in economic psychology, and I am aiming to include all aspects of social and strategic behaviour in my research.


I hold a Ph.D. in Economics (Dr.rer.soc.oec) from the University of Innsbruck (Austria) and a M.Sc. in Economics (Mag.rer.soc.oec) from the University of Linz (Austria). Before joining Portsmouth Business School I was the director and co-founder of the experimental research laboratories at the Ruhr-University of Bochum and the University of Oldenburg and a visiting professor at the University of Hamburg. I joined the University of Portsmouth in 2016 and have co-founded the behavioural economics research group, the Behavioural Analysis Research Lab (BAREL) and the BaL Experimental Research Cluster here. 

I was Associate Head for Research (Economics) from 2019 to 2023 and I am currently the REF28 UoA17 coordinator.

Research Interests

I am interested in people’s behaviour, what factors influence their decisions, and why the standard economic model is mostly wrong. I study how we behave on markets, while bargaining, and when deciding for others.

My current research interests include:

  • decision making for others
  • behavioural and experimental macroeconomics
  • bargaining
  • group decisions
  • experimental political economics
  • social preferences
  • experimental methods
  • lying aversion

Teaching Responsibilities

I have taught a large varitey of undergraduate, postgratduate and PhD courses. I am currently module coordinator for Behavioural Economics and Game Theory and I am also teaching postgraduate classes in experimental methods.

Current Ph.D. Students:

Paul-Emile Mangin, "Privatising Gains and Socialising Losses in Economic Decision Making"
Kate Whitman (third supervisor), "Understanding and Preventing Online Piracy"

Former Ph.D. Students:

Georgia Buckle, "Decision Making for Others: The Impact of Reputational Costs, Preference Differences, and Increased Responsibility"

Joanna Afonso, "Assessing the impact of microfinance programmes: learning through a collaborative project in Pakistan and Zimbabwe"

Media Availability

I am happy to take calls and emails from the media on my research, and am aware of the needs to respond to journalists in a timely manner. Please contact me directly on either wolfgang.luhan@port.ac.uk or 023 92 844129.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 16 - Peace, Justice and Strong Institutions


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Collaborations and top research areas from the last five years

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