Yuksel Ekinci

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Branding Related Topics - Sustainable Brands, Brand Activism, Dark Side of Brands

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Personal profile


Yuksel joined the University of Portsmouth in 2017 from Henley Business School, University of Reading, where he was Professor of Marketing and Director of Postgraduate Research for the marketing subject group. Previously, he was at Oxford Brookes University and the University of Surrey's Business School for 14 years.  Yuksel is currently teaching Global Marketing and Research Methods to postgraduate students.

As an active researcher and an international academic, Yuksel has participated in the Research Excellence Framework (REF) in 2001, 2008, 2014 and 2021 since starting his academic career in the UK. His work has contributed to better understanding of consumer behaviour, business research methods and brand management.  He has authored/co-authored two books, many book chapters, conference papers and peer-reviewed journal articles. His academic work was published in international marketing journals such as the Journal of Advertising, Journal of Business Research, European Journal of Marketing, Psychology & Marketing, Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Human Resources Management. His work has been cited 14373 times. He has supervised 26 doctoral & over 200 postgraduate students to successful completion.  Yuksel is an associate editor of the International Journal of Market Research and an editorial board member of several marketing/tourism journals. Yuksel was recognised by Research.com - a prominent academic platform for scientists - in their 2022 Ranking of Top 1500 International Scientists in the area of Business & Management Scientists. https://research.com/scientists-rankings/business-and-management, and among the top two per cent of the most cited scholars in the world based on the list produced by Stanford University and Elsevier in 2023. https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/6

Yuksel is interested in the practical side of marketing and passionate about finding answers to applied marketing problems.  Prior to joining academia he worked in the hotel and tourism industry. Since then he has completed consultancy projects dealing with marketing research and international brand strategy development for public and private organisations in the UK and Europe, including Carabao, IBM, Ogilvy, BSkyB, Danish Telecom, QCi ltd and others.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

Ph.D., University of Surrey

Award Date: 1 Oct 1999


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