Yuksel Ekinci

Search results

• 2024

  Customer definitions of moral value for retail brands: a qualitative understanding

  Wei, Y., Sit, K. & Ekinci, Y., 1 Mar 2024, In: Journal of Retailing and Consumer Services. 77, 12 p., 103697.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  18 Downloads (Pure)

• Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising

  Can, A. S., Ekinci, Y. & Dilek Fidler, S., 1 Feb 2025, In: Tourism Management. 106, 16 p., 104998.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  14 Downloads (Pure)
• 2023

  A mixed-method study on consumers’ perception of brand morality and measurement

  Wei, Y., Sit, J. & Ekinci, Y., 19 Jan 2023, (Accepted for publication) Proceedings of the 2023 Academy of Marketing Science World Marketing Congress. Kent Business School

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Brand personality: current insights and future research directions

  Calderón-Fajardo, V., Molinillo, S., Anaya-Sánchez, R. & Ekinci, Y., 1 Nov 2023, In: Journal of Business Research. 166, 14 p., 114062.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  53 Downloads (Pure)

• Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?

  Can, A. S., Ekinci, Y. & Dilek-Fidler, S., 1 Oct 2023, In: Tourism Management. 98, 12 p., 104767.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  66 Downloads (Pure)

• From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

  Lee, Z., Spry, A., Ekinci, Y. & Vredenburg, J., 20 Mar 2023, (Early online) In: Journal of Brand Management.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  232 Downloads (Pure)
• 2022

  Affordable luxury sports cars in Germany: investigating the determinants of customer experience

  Schnierle, P. R., Ekinci, Y., Schmäh, M. & Weidemann, C., 1 Sept 2022, In: Marketing Review St. Gallen. 39, 5, p. 62-69

  Research output: Contribution to journal › Article › peer-review

  • Customer 100%
  • Experience 100%
  • Customers 100%
  • Motor Vehicles 66%
  • Luxuries 66%

• Building brand credibility: the role of involvement, identification, reputation and attachment  

  Molinillo, S., Japutra, A. & Ekinci, Y., 1 Jan 2022, In: Journal of Retailing and Consumer Services. 64, 9 p., 102819.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Credibility 100%
  • Attachment 66%
  • Involvement 50%
  • Identification 50%
  • Reputation 50%
  190 Downloads (Pure)

• Defining brand morality: a multi-stage consumer study

  Wei, Y., Sit, J. & Ekinci, Y., 4 May 2022. 8 p.

  Research output: Contribution to conference › Abstract › peer-review

  Open Access

• Discovering the dark side of brand attachment: impulsive buying, obsessive-compulsive buying and trash talking

  Japutra, A., Ekinci, Y. & Simkin, L., 1 Jun 2022, In: Journal of Business Research. 145, p. 442-453 12 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Attachment 100%
  • Consumers 27%
  • Anxiety 22%
  • Consumer Behavior 11%
  • Research 11%
  49 Downloads (Pure)

• Does Brand Concept Mapping determine destination brand associations and image?

  Çifci, S., Japutra, A., Ekinci, Y. & Gordon-Wilson, S., 16 Dec 2022, In: Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal. 27, 4, p. 515-528 14 p.

  Research output: Contribution to journal › Article › peer-review

  • Brand 100%
  • Cartography 54%
  • mapping 54%
  • Conceptualization 45%
  • Associations 45%

• Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

  Özer, M., Özer, A., Ekinci, Y. & Koçak, A., 18 Oct 2022, (Early online) In: Psychology and Marketing.

  Research output: Contribution to journal › Article › peer-review

  • Attachment 100%
  • Celebrity 81%
  • Consumers 25%
  • Congruence 25%
  • Brand Loyalty 18%

• Does travel desire influence COVID-19 vaccination intentions?

  Ekinci, Y., Gursoy, D., Can, A. S. & Williams, N. L., 8 Jan 2022, (Early online) In: Journal of Hospitality Marketing and Management. 18 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • covid-19 100%
  • intentions 55%
  • vaccines 44%
  • attitudes 44%
  • Attitudes 44%
  24 Downloads (Pure)

• Effectiveness of message framing in changing COVID-19 vaccination intentions: moderating role of travel desire

  Gursoy, D., Ekinci, Y., Can, A. S. & Murray, J. C., 1 Jun 2022, In: Tourism Management. 90, 10 p., 104468.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Messages 100%
  • risks 55%
  • travel 55%
  • vaccines 44%
  • covid-19 33%
  38 Downloads (Pure)

• Effects of religiosity and travel desire on COVID-19 vaccination intention

  Kesgin, M., Can, A. S., Gursoy, D., Ekinci, Y. & Aldawodi, K., 1 Nov 2022, In: Current Issues in Tourism. 25, 23, p. 3888-3904

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • covid-19 100%
  • travel 85%
  • norm 71%
  • Subjective Norm 71%
  • Intention 71%
  38 Downloads (Pure)

• Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio- demographics factors on customer hesitation towards patronizing restaurants and hotels

  Chi, C. G., Ekinci, Y., Ramkissoon, H. & Thorpe, A., 8 Jan 2022, (Early online) In: Journal of Hospitality Marketing and Management. 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Restaurant 100%
  • Customer 60%
  • Customers 60%
  • hotels 50%
  • restaurants 50%
  115 Downloads (Pure)

• Extension and validation of the novel destination brand equity model

  Ekinci, Y., Japutra, A., Molinillo, S. & Uysal, M., 29 Sept 2022, (Early online) In: Journal of Travel Research.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Brand Equity 100%
  • Brand 62%
  • Quality 25%
  • Novels 25%
  • Validity 25%
  525 Downloads (Pure)

• The effects of joint brand advertising on perceived authenticity of an emerging heritage site and tourists’ visit intentions

  Can, A. S., Ekinci, Y. & Pino, G., 1 Sept 2022, p. 4. 1 p.

  Research output: Contribution to conference › Abstract › peer-review

  Open Access

  • Advertising 100%
  • Heritage 100%
  • Tourism 66%
  • tourism 66%
  • Tourist 50%
• 2021

  Consumers’ motivations for adopting a vegan diet: a mixed‐methods approach

  Ghaffari, M., Rodrigo, P. G. K., Ekinci, Y. & Pino, G., 14 Sept 2021, (Early online) In: International Journal of Consumer Studies.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • animals 100%
  • diet 80%
  • Human Nutrition 80%
  • accountability 40%
  • surveys 20%
  69 Downloads (Pure)

• Do stereotypes matter for attachment?

  Japutra, A., Molinillo, S. & Ekinci, Y., 12 May 2021, In: Marketing Intelligence and Planning. 39, 4, p. 501-515 15 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Stereotypes 100%
  • Attachment 100%
  • Design Methodology 25%
  • Conceptual Framework 25%
  • Survey Analysis 25%
  22 Downloads (Pure)

• Evolving impacts of COVID-19 vaccination intentions on travel intentions

  Gursoy, D., Can, A. S., Williams, N. & Ekinci, Y., 9 Jun 2021, In: The Service Industries Journal. 41, 11-12, p. 719-733

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • vaccines 100%
  • travel 85%
  • covid-19 57%
  • Vaccine 57%
  • COVID-19 57%
  495 Downloads (Pure)

• Joint brand advertising for emerging heritage sites

  Can, A. S., Ekinci, Y. & Pino, G., 1 Nov 2021, In: Annals of Tourism Research. 91, 16 p., 103294.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Advertising 100%
  • Heritage 71%
  • Tourist 28%
  • advertising 28%
  • marketers 28%
  97 Downloads (Pure)
• 2020

  An exploration of entrepreneurs' identities and business growth

  Ekinci, Y., Gordon-Wilson, S. & Slade, A., 28 Feb 2020, (Early online) In: Business Horizons.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Entrepreneurs 100%
  • Business 100%
  • business 100%
  • Growth 66%
  • growth 66%
  129 Downloads (Pure)

• Antecedents and the mediating effect of customer-restaurant brand identification

  Han, S. H., Ekinci, Y., Chen, C-H. S. & Park, M. K., Mar 2020, In: Journal of Hospitality Marketing and Management. 29, 2, p. 202-220

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Brand 100%
  • Restaurant 72%
  • Identification 63%
  • Customer 45%
  • Customers 45%
  163 Downloads (Pure)

• Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

  Stone, M., Aravopoulou, E., Ekinci, Y., Evans, G., Hobbs, M., Labib, A., Laughlin, P., Machtynger, J. & Machtynger, L., 13 Apr 2020, (Early online) In: The Bottom Line. 18 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Artificial Intelligence 100%
  • artificial intelligence 100%
  • marketing 72%
  • Decision Making 54%
  • Strategic Marketing 54%
  790 Downloads (Pure)

• Stronger together? Tourists’ behavioral responses to joint brand advertising

  Can, A. S., Ekinci, Y., Viglia, G. & Buhalis, D., 3 Sept 2020, In: Journal of Advertising. 49, 5, p. 525-539 15 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Brand 100%
  • advertising 88%
  • Advertising 77%
  • Tourist 66%
  • Search 44%
  124 Downloads (Pure)
• 2019

  A consumer-based brand performance model for assessing brand success

  Molinillo, S., Ekinci, Y. & Japutra, A., 1 Jan 2019, In: International Journal of Market Research. 61, 1, p. 93-110 18 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Brand 100%
  • Performance 37%
  • Consumers 37%
  • performance 37%
  • Market Concentration 18%
  1196 Downloads (Pure)

• An investigation into the effects of joint advertising on tourists' behaviour

  Can, A. S., Ekinci, Y. & Viglia, G., 9 Jul 2019, p. 521-522. 2 p.

  Research output: Contribution to conference › Abstract › peer-review

  Open Access

• An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle

  Ghaffari, M., Rodrigo, P., Ekinci, Y. & Pino, G., 17 Jun 2019, p. 77. 1 p.

  Research output: Contribution to conference › Abstract › peer-review

  Open Access

• Consumer engagement in online brand communities: the moderating role of personal values

  Marbach, J., Lages, C., Nunan, D. & Ekinci, Y., 9 Sept 2019, In: European Journal of Marketing. 53, 9, p. 1671-1700 30 p., 0.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Consumers 100%
  • Personality Trait 82%
  • values 76%
  • communities 41%
  • Brand Community 23%
  375 Downloads (Pure)

• Preface: Proceedings of the 9th Advances in Hospitality and Tourism Marketing and Management Conference

  Ekinci, Y., Sharples, L., Viglia, G. & Gursoy, D., 12 Jul 2019, Proceedings of the 9th Advances in Hospitality and Tourism Marketing and Management Conference. Ekinci, Y., Sharples, L., Viglia, G. & Gursoy, D. (eds.). University of Portsmouth, p. 12 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

  Open Access

  • Tourism Marketing 100%
  • management 62%
  • marketing 62%
  • Conferences 50%
  • Hospitality 50%

• SCHEMA: information on marketing and customer engagement performance – reality versus dreams

  Stone, M., Woodcock, N., Ekinci, Y., Aravopoulou, E. & Parnell, B., 11 Mar 2019, In: The Bottom Line. 32, 1, p. 98-116 19 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Benchmarking 100%
  • Evaluation 87%
  • assessments 87%
  • Customer 75%
  • Information 75%
  799 Downloads (Pure)

• Traveller’s mindsets and theory of planned behaviour

  Japutra, A., Loureiro, S. M. C., Molinillo, S. & Ekinci, Y., 1 Apr 2019, In: Tourism Management Perspectives. 30, p. 193-196 4 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Mindset 100%
  • Theory of Planned Behavior 75%
  • Behavior 50%
  • Perceived Behavioral Control 25%
  • Subjective Norm 25%
  806 Downloads (Pure)
• 2018

  An exploration into identity and business evolution for SME owners

  Slade, A., Ekinci, Y. & Gordon-Wilson, S., 1 May 2018, (Accepted for publication) BAM 2018 Conference Proceedings. British Academy of Management

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  • Business 100%
  • Growth 100%
  • growth 100%
  • business 100%
  • Evolution 50%

• Assessing validity of consumer-based brand equity models for tourism destinations

  Molinillo, S., Ekinci, Y., Japutra, A. & Turnbull, S., Jun 2018.

  Research output: Contribution to conference › Abstract › peer-review

  Open Access

  File

  • Brand Equity 100%
  • Brand 100%
  • Validity 71%
  • tourism 71%
  • Tourism Destination 42%
  325 Downloads (Pure)

• Exploring motivations for adopting plant-based diet: the mean-end chain approach

  Ghaffari, M., Rodrigo, P. & Ekinci, Y., Jul 2018.

  Research output: Contribution to conference › Abstract › peer-review

  Open Access

  • Diet 100%
  • Plants 100%
  • diet 100%
  • Human Nutrition 100%
  • Adoption 80%

• Impact of market orientation, organizational learning​ and market conditions on small and medium-size hospitality enterprises

  Kasim, A., Ekinci, Y., Altinay, L. & Hussain, K., Aug 2018, In: Journal of Hospitality Marketing and Management. 27, 7, p. 855-875

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • market 100%
  • Market Orientation 57%
  • learning 57%
  • orientation 57%
  • growth 57%
  708 Downloads (Pure)

• Positive and negative behaviours resulting from brand attachment: the moderating effects of attachment styles

  Japutra, A., Ekinci, Y. & Simkin, L., 23 Feb 2018, (Early online) In: European Journal of Marketing.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Attachment 100%
  • Behavior 90%
  • avoidance 60%
  • Attachment Style 50%
  • Attachment Avoidance 40%
  2101 Downloads (Pure)

• The determinants of foreign product preference amongst elite consumers in an emerging market

  Rodrigo, P., Khan, H. & Ekinci, Y., 18 May 2018, (Early online) In: Journal of Retailing and Consumer Services.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Congruence 100%
  • Foreign Countries 50%
  • Self-Image 50%
  • Consumers 50%
  • Consumer Attitude 50%
  371 Downloads (Pure)

• The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: compulsive buying and external trash-talking

  Japutra, A., Simkin, L. & Ekinci, Y., 9 Apr 2018, In: European Journal of Marketing. 52, 3/4, p. 683-701 19 p., 0.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Attachment 100%
  • Congruence 62%
  • Consumers 31%
  • Well-Being 25%
  • Compulsive Behavior 12%
  1227 Downloads (Pure)
• 2017

  Measurement of variables

  Ekinci, R. Y., May 2017, Research Methods for Leisure, Recreation and Tourism. Sirakaya-Turk, E., Uysal, M., Hammitt, W. & Vaske, J. (eds.). 2nd ed. CABI Publishing

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  Open Access

• Self-congruence, brand attachment and compulsive buying

  Japutra, A., Ekinci, Y. & Simkin, L., 14 Sept 2017, (Early online) In: Journal of Business Research.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Congruence 100%
  • Attachment 60%
  • Behavior 10%
  • dimensions 10%
  • surveys 10%
  1120 Downloads (Pure)
• 2016

  A cross validation of Consumer-Based Brand Equity models: driving customer equity in retail brands

  Çifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. & Siala, H., 1 Sept 2016, In: Journal of Business Research. 69, 9, p. 3740-3747 8 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Consumers 100%
  • Brand Equity 100%
  • Brand 60%
  • Cross-Validation 40%
  • Validity 40%
  6491 Downloads (Pure)

• An application of consumer-based brand performance model to global brands and private labels

  Molinillo, S., Ekinci, Y. & Japutra, A., Jun 2016, Advances in National Brand and Private Label Marketing: Third International Conference, 2016. Martínez-López, F. J., Gázquez-Abad, J. C. & Gijsbrecht, E. (eds.). Springer, p. 25-33 (Springer Proceedings in Business and Economics).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  • Brand 100%
  • Surveys 42%
  • Performance 42%
  • surveys 42%
  • performance 42%

• Do personality traits predict 'complaining' consumers?

  Ekinci, Y., Calderon, J. & Siala, H., 1 Sept 2016, In: International Journal of Business Environment. 8, 1, p. 32-42 11 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Personality Trait 100%
  • Behaviour 30%
  • Consumers 30%
  • Research 20%
  • Influence 20%
  360 Downloads (Pure)

• Private label management: insights and research directions

  Molinillo, S., Ekinci, R. Y., Whyatt, G., Occhiocupo, N. & Stone, M., 30 Jun 2016, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. Gómez-Suarez, M. & Martínez-Ruiz, M. P. (eds.). IGI Global, p. 1-27

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

  Open Access

  • Research 100%
  • Innovation 50%
  • Quality 50%
  • reviews 50%
  • data 50%

• Symbolic consumption, culture, and global brands: comparing brand consumptions in Bogotá and London

  Preciado, S., Ekinci, Y. & Occhiocupo, N., 31 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, p. 1597-1602 6 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  • Symbolic Consumption 100%
  • Meaning 100%
  • Self 100%
  • Self-Identity 50%
  • National Cultures 50%

• The Interface between organizational learning capability, entrepreneurial orientation, and SME growth

  Altinay, L., Madanoglu, M., De Vita, G., Arasli, H. & Ekinci, Y., 1 Jul 2016, In: Journal of Small Business Management. 54, 3, p. 871-891 21 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • orientation 100%
  • Entrepreneurial Orientation 100%
  • learning 66%
  • growth 66%
  • Organizational Learning 66%
  304 Downloads (Pure)
• 2015

  A cross validation of Consumer-Based Brand Equity (CBBE) with private labels in Spain

  Molinillo, S., Ekinci, Y. & Japutra, A., Jun 2015, Advances in National Brand and Private Label Marketing: Second International Conference, 2015. Martínez-López, F. J., Gázquez-Abad, J. C. & Sethuraman, R. (eds.). Springer, p. 113-125 (Springer Proceedings in Business and Economics).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  Open Access

  • Private labels 100%
  • Brand Equity 100%
  • Cross-Validation 60%
  • Spain 40%
  • spain 40%

• Avoiding the dark side of positive online consumer reviews: enhancing reviews' usefulness for high risk-averse travelers

  Casaló, L. V., Flavián, C., Guinalíu, M. & Ekinci, Y., 1 Sept 2015, In: Journal of Business Research. 68, 9, p. 1829-1835 7 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • reviews 100%
  • Traveler 44%
  • risks 33%
  • Consumer 33%
  • decision making 11%
  1391 Downloads (Pure)