Project Details


This project tells the untold story of the Cassis de Dijon decision and its aftermath: a story of the rising importance attached to consumer choice and competitive prices and a story of alcohol and identity. European institutions and pro-European voices in the member states were keen to emphasize the benefits of common market creation, including increasing choice and lower prices for consumers. These attempts to legitimize market creation disregarded the unpopular consequences of losing national legislation, however, which often protected aspects of national and regional identity. This project examines the benefits and pitfalls of market integration for European consumers during the formative period of the establishment of the common market (1979-1992). The project argues that an archive-based historical approach to the role of the developing common market for European consumers will make an important
contribution to knowledge of historical and contemporary economic arrangements in Europe, before and after Brexit.
Short titleConsumers & the Common Market
Effective start/end date1/09/191/08/23


  • British Academy: £4,655.00

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production


  • Consumers
  • European legal and market integration
  • History of the European Union