The Research Project Fund funded project will explore how SMEs develop ambidexterity in marketing though daily strategic social media use. This research aims to identify organisational conditions/antecedents enabling/hampering a simultaneous pursuit of exploration and exploitation in young (< 3.5 years) vs more established (>3.5 years) knowledge-intensive professional services SME (KIPSMEs), specifically in terms of the marketing context through social media use. A framework to guide organisational development will be produced.
|Effective start/end date
|1/10/17 → 30/09/18
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