UKRI KTP project with Purpose Disruptors Limited, Developing the Advertised Emissions Framework - a Global Standard for the Advertising Industry

The KTP project will help to achieve the UK 2050 Net Zero target by influencing the advertising industry to take action in reducing GHG emission, which is not currently considered a priority. This is a big step forward in the industry. It focuses the Purpose Disruptors’ strategy and vision for Advertised Emissions to be a globally recognised metric that all brands, media platforms and agencies adopt. The result of the KTP will generate significant academic impact as part of the influential factor to reduce global emission in the industry.