A consumer-based brand performance model for assessing brand success

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

    Research output: Contribution to journal › Article › peer-review

    1314 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'A consumer-based brand performance model for assessing brand success'. Together they form a unique fingerprint.

    Social Sciences

    INIS

    Economics, Econometrics and Finance

    Food Science