A cross-cultural comparison of the accuracy of personality judgements made through social media

Mark Turner, Eeven Chin

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

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    Abstract

    The growth of social media has seen a change in the way people meet and communicate. Previous studies have provided mixed evidence for the accuracy of judgments based on social media profiles alone, and relatively little is known about cross-cultural interpretations of online profiles. In the present study, the accuracy of first impressions formed from social media profile pictures was examined for people from similar or different cultural backgrounds. Results showed strong consensus between raters regarding the consistency with which attributes were rated, but poor agreement between raters and profile owners’ own ratings of their personality, regardless of cultural background. Some relationships were found between raters’ own personality and the ratings they assigned to others suggesting that one’s own personality has an impact when making judgments of others. This will become increasingly important as social media expands the possibility of cross-cultural interaction globally.
    Original languageEnglish
    Title of host publicationAdvances in cross-cultural decision making
    Subtitle of host publicationProceedings of the AHFE 2017 International Conference on Cross-Cultural Decision Making, July 17-21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA
    EditorsMark Hoffman
    PublisherSpringer
    Pages3-12
    ISBN (Electronic)978-3-319-60747-4
    ISBN (Print)978-3-319-60746-7
    DOIs
    Publication statusPublished - Jan 2018
    EventAHFE 2017 International Conference on Cross-Cultural Decision Making - Los Angeles, United States
    Duration: 17 Jul 201721 Jul 2017

    Publication series

    NameAdvances in Intelligent Systems and Computing
    Volume610
    ISSN (Print)2194-5357
    ISSN (Electronic)2194-5365

    Conference

    ConferenceAHFE 2017 International Conference on Cross-Cultural Decision Making
    Country/TerritoryUnited States
    CityLos Angeles
    Period17/07/1721/07/17

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