This article proposes a new approach to developing a curriculum in entrepreneurship education for engineering undergraduates. It argues that a consequential curriculum in entrepreneurship education for engineering students should inculcate ‘corporate entrepreneurship’ or ‘intrapreneurship’ to help them initiate new activities, processes and products within the organisations they work for. An approach to creating such a curriculum using quality function deployment is explained here. It is argued that a curriculum, building intrapreneurial competence, is best delivered in a learning style inventory environment through the transformation of live experiences. The article suggests a variety of learning environments consistent with learning style inventory approach with potential to create lasting intrapreneurial competencies in engineering undergraduates.
|Publication status||Published - 2003|
|Event||Fifth Biennial Conferences on New Trends in Research on Entrepreneurship, Entrepreneurship Development Institute of India - Ahmadabad, India|
Duration: 6 Jan 2003 → 8 Jan 2003
|Conference||Fifth Biennial Conferences on New Trends in Research on Entrepreneurship, Entrepreneurship Development Institute of India|
|Period||6/01/03 → 8/01/03|