A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

Hina Khan, Padmali Rodrigo

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Dec 2015
Event	41ST European International Business Academy (EIBA) Annual Conference - Pontifical Catholic University of Rio de Janeiro (PUC-Rio)., Rio de Jeneiro, United Kingdom Duration: 1 Dec 2015 → 3 Dec 2015

Conference	41ST European International Business Academy (EIBA) Annual Conference
Country/Territory	United Kingdom
City	Rio de Jeneiro
Period	1/12/15 → 3/12/15

Cite this

@conference{38f25c1cd60643fe954a57f03415167a,

title = "A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka",

author = "Hina Khan and Padmali Rodrigo",

year = "2015",

month = dec,

day = "1",

language = "English",

note = "41ST European International Business Academy (EIBA) Annual Conference ; Conference date: 01-12-2015 Through 03-12-2015",

}