A mixed-method study on consumers’ perception of brand morality and measurement

Yunyi Wei^*, Jason Sit, Yuksel Ekinci

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Abstract
1 Article

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2022

Defining brand morality: a multi-stage consumer study
Wei, Y., Sit, J. & Ekinci, Y., 4 May 2022. 8 p.
Research output: Contribution to conference › Abstract › peer-review

Open Access