A mobile health intervention: using creative technology to raise breast cancer awareness in India

Judith Fletcher-Brown; Diane Carter

A mobile health intervention: using creative technology to raise breast cancer awareness in India

Faculty of Creative & Cultural Industries

Research output: Contribution to conference › Abstract › peer-review

Abstract

Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for women
and normalisation of discussions about breast healthcare.

Original language	English
Publication status	Published - 4 Jun 2019
Event	World Social Marketing Conference 2019 - Edinburgh, United Kingdom Duration: 4 Jun 2019 → 5 Jun 2019

Conference

Conference	World Social Marketing Conference 2019
Country/Territory	United Kingdom
City	Edinburgh
Period	4/06/19 → 5/06/19

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "A mobile health intervention: using creative technology to raise breast cancer awareness in India",

abstract = "Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.",

author = "Judith Fletcher-Brown and Diane Carter",

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language = "English",

note = "World Social Marketing Conference 2019 ; Conference date: 04-06-2019 Through 05-06-2019",

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TY - CONF

T1 - A mobile health intervention: using creative technology to raise breast cancer awareness in India

AU - Fletcher-Brown, Judith

AU - Carter, Diane

PY - 2019/6/4

Y1 - 2019/6/4

N2 - Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.

AB - Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.

M3 - Abstract

T2 - World Social Marketing Conference 2019

Y2 - 4 June 2019 through 5 June 2019

ER -

A mobile health intervention: using creative technology to raise breast cancer awareness in India

Abstract

Conference

UN SDGs

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