Addressing the market research skills gap

Daniel Nunan

doi:10.2501/IJMR-2015-016

Addressing the market research skills gap

Daniel Nunan

Research output: Contribution to journal › Article › peer-review

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Abstract

This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

Original language	English
Pages (from-to)	177-178
Number of pages	2
Journal	International Journal of Market Research
Volume	57
Issue number	2
DOIs	https://doi.org/10.2501/IJMR-2015-016
Publication status	Published - 1 Mar 2015

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10.2501/IJMR-2015-016

IJMR MR Skills
Nunan, D. Addressing the Market Research Skills Gap. International Journal of Market Research, 57(2), pp. 177–178. Copyright © 2015 SAGE. DOI: 10.2501/IJMR-2015-016.
Accepted author manuscript (Post-print), 59.4 KB

Cite this

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Addressing the market research skills gap

Abstract

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