Addressing the market research skills gap

Daniel Nunan

    Research output: Contribution to journalArticlepeer-review

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    Abstract

    This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.
    Original languageEnglish
    Pages (from-to)177-178
    Number of pages2
    JournalInternational Journal of Market Research
    Volume57
    Issue number2
    DOIs
    Publication statusPublished - 1 Mar 2015

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