Addressing the market research skills gap

Daniel Nunan

doi:10.2501/IJMR-2015-016

Addressing the market research skills gap

Daniel Nunan

Research output: Contribution to journal › Article › peer-review

154 Downloads (Pure)

Abstract

This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

Original language	English
Pages (from-to)	177-178
Number of pages	2
Journal	International Journal of Market Research
Volume	57
Issue number	2
DOIs	https://doi.org/10.2501/IJMR-2015-016
Publication status	Published - 1 Mar 2015

Access to Document

10.2501/IJMR-2015-016

IJMR MR Skills
Nunan, D. Addressing the Market Research Skills Gap. International Journal of Market Research, 57(2), pp. 177–178. Copyright © 2015 SAGE. DOI: 10.2501/IJMR-2015-016.
Accepted author manuscript (Post-print), 59.4 KB

Cite this

@article{0219970de56f4fb8ab242215dc34aa8f,

title = "Addressing the market research skills gap",

abstract = "This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.",

author = "Daniel Nunan",

year = "2015",

month = mar,

day = "1",

doi = "10.2501/IJMR-2015-016",

language = "English",

volume = "57",

pages = "177--178",

journal = "International Journal of Market Research",

issn = "0025-3618",

publisher = "Market Research Society",

number = "2",

}

TY - JOUR

T1 - Addressing the market research skills gap

AU - Nunan, Daniel

PY - 2015/3/1

Y1 - 2015/3/1

N2 - This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

AB - This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

U2 - 10.2501/IJMR-2015-016

DO - 10.2501/IJMR-2015-016

M3 - Article

SN - 0025-3618

VL - 57

SP - 177

EP - 178

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 2

ER -

Addressing the market research skills gap

Abstract

Access to Document

Fingerprint

Cite this