Advertising and culture in the Arab Middle East

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationMarketing
    EditorsPaul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
    PublisherOxford University Press
    Publication statusAccepted for publication - 2021

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