| Original language | English |
|---|---|
| Title of host publication | Marketing |
| Editors | Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti |
| Publisher | Oxford University Press |
| Publication status | Accepted for publication - 2021 |
Advertising and culture in the Arab Middle East
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review