Advertising, Arabic style

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationMarketing
    EditorsP. Antonetti, S. Rosengren, C. Fill, P. Baines
    Place of PublicationOxford
    PublisherOxford University Press
    Edition5th
    ISBN (Print)978-0-19-880999-9
    Publication statusPublished - 1 Apr 2019

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