Original language | English |
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Title of host publication | Marketing |
Editors | P. Antonetti, S. Rosengren, C. Fill, P. Baines |
Place of Publication | Oxford |
Publisher | Oxford University Press |
Edition | 5th |
ISBN (Print) | 978-0-19-880999-9 |
Publication status | Published - 1 Apr 2019 |
Advertising, Arabic style
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review