TY - JOUR
T1 - Affordable luxury sports cars in Germany: investigating the determinants of customer experience
AU - Schnierle, Philipp Ralf
AU - Ekinci, Yuksel
AU - Schmäh, Marco
AU - Weidemann, Christina
PY - 2022/9/1
Y1 - 2022/9/1
N2 - This study investigates factors affecting the customer experience when buying affordable luxury sports cars in Germany. The findings contribute to the current knowledge by identifying differences between first-time and experienced buyers and mapping out two different customer experience journeys.
AB - This study investigates factors affecting the customer experience when buying affordable luxury sports cars in Germany. The findings contribute to the current knowledge by identifying differences between first-time and experienced buyers and mapping out two different customer experience journeys.
UR - https://imc.unisg.ch/en/marketing-review-st-gallen/
UR - https://link.springer.com/journal/11621/volumes-and-issues
M3 - Article
SN - 1865-7516
VL - 39
SP - 62
EP - 69
JO - Marketing Review St. Gallen
JF - Marketing Review St. Gallen
IS - 5
ER -