Affordable luxury sports cars in Germany: investigating the determinants of customer experience

Philipp Ralf Schnierle, Yuksel Ekinci, Marco Schmäh, Christina Weidemann

Research output: Contribution to journalArticlepeer-review

Abstract

This study investigates factors affecting the customer experience when buying affordable luxury sports cars in Germany. The findings contribute to the current knowledge by identifying differences between first-time and experienced buyers and mapping out two different customer experience journeys.
Original languageEnglish
Pages (from-to)62-69
JournalMarketing Review St. Gallen
Volume39
Issue number5
Publication statusPublished - 1 Sep 2022

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