Affordable luxury sports cars in Germany: investigating the determinants of customer experience

Philipp Ralf Schnierle; Yuksel Ekinci; Marco Schmäh; Christina Weidemann

Affordable luxury sports cars in Germany: investigating the determinants of customer experience

Philipp Ralf Schnierle
, Yuksel Ekinci
, Marco Schmäh
, Christina Weidemann

School of Strategy, Marketing and Innovation

Reutlingen University

Research output: Contribution to journal › Article › peer-review

Abstract

This study investigates factors affecting the customer experience when buying affordable luxury sports cars in Germany. The findings contribute to the current knowledge by identifying differences between first-time and experienced buyers and mapping out two different customer experience journeys.

Original language	English
Pages (from-to)	62-69
Journal	Marketing Review St. Gallen
Volume	39
Issue number	5
Publication status	Published - 1 Sept 2022

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Cite this

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title = "Affordable luxury sports cars in Germany: investigating the determinants of customer experience",

abstract = "This study investigates factors affecting the customer experience when buying affordable luxury sports cars in Germany. The findings contribute to the current knowledge by identifying differences between first-time and experienced buyers and mapping out two different customer experience journeys.",

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Affordable luxury sports cars in Germany: investigating the determinants of customer experience

Abstract

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