An empirical study of factors influencing ecommerce customers' awareness in Jordan

Husam Yaseen, Kate Dingley, Carl Adams

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A selfadministrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: Age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.

Original languageEnglish
Title of host publication2016 International Conference on Information Society (i-Society)
PublisherIEEE
Pages63-67
Number of pages5
ISBN (Electronic)978-1-9083-2061-2
ISBN (Print)978-1-5090-2545-9
DOIs
Publication statusPublished - 16 Feb 2017
Event2016 International Conference on Information Society - Dublin, Ireland
Duration: 10 Oct 201613 Oct 2016

Conference

Conference2016 International Conference on Information Society
Abbreviated titlei-Society 2016
Country/TerritoryIreland
CityDublin
Period10/10/1613/10/16

Keywords

  • Customers'awareness
  • E-Commerce
  • Jordan
  • Online shopping

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