An empirical study of factors influencing ecommerce customers' awareness in Jordan

Husam Yaseen; Kate Dingley; Carl Adams

doi:10.1109/i-Society.2016.7854175

An empirical study of factors influencing ecommerce customers' awareness in Jordan

Husam Yaseen
, Kate Dingley
, Carl Adams

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A selfadministrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: Age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.

Original language	English
Title of host publication	2016 International Conference on Information Society (i-Society)
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	63-67
Number of pages	5
ISBN (Electronic)	978-1-9083-2061-2
ISBN (Print)	978-1-5090-2545-9
DOIs	https://doi.org/10.1109/i-Society.2016.7854175
Publication status	Published - 16 Feb 2017
Event	2016 International Conference on Information Society - Dublin, Ireland Duration: 10 Oct 2016 → 13 Oct 2016

Conference

Conference	2016 International Conference on Information Society
Abbreviated title	i-Society 2016
Country/Territory	Ireland
City	Dublin
Period	10/10/16 → 13/10/16

Keywords

Customers'awareness
E-Commerce
Jordan
Online shopping

Access to Document

10.1109/i-Society.2016.7854175

http://ieeexplore.ieee.org/document/7854175/

Cite this

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title = "An empirical study of factors influencing ecommerce customers' awareness in Jordan",

abstract = "The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A selfadministrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: Age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.",

keywords = "Customers'awareness, E-Commerce, Jordan, Online shopping",

author = "Husam Yaseen and Kate Dingley and Carl Adams",

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note = "2016 International Conference on Information Society, i-Society 2016 ; Conference date: 10-10-2016 Through 13-10-2016",

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Yaseen, H, Dingley, K & Adams, C 2017, An empirical study of factors influencing ecommerce customers' awareness in Jordan. in 2016 International Conference on Information Society (i-Society). Institute of Electrical and Electronics Engineers Inc., pp. 63-67, 2016 International Conference on Information Society, Dublin, Ireland, 10/10/16. https://doi.org/10.1109/i-Society.2016.7854175

TY - GEN

T1 - An empirical study of factors influencing ecommerce customers' awareness in Jordan

AU - Yaseen, Husam

AU - Dingley, Kate

AU - Adams, Carl

PY - 2017/2/16

Y1 - 2017/2/16

N2 - The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A selfadministrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: Age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.

AB - The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A selfadministrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: Age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.

KW - Customers'awareness

KW - E-Commerce

KW - Jordan

KW - Online shopping

UR - https://www.scopus.com/pages/publications/85015989119

U2 - 10.1109/i-Society.2016.7854175

DO - 10.1109/i-Society.2016.7854175

M3 - Conference contribution

AN - SCOPUS:85015989119

SN - 978-1-5090-2545-9

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EP - 67

BT - 2016 International Conference on Information Society (i-Society)

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 2016 International Conference on Information Society

Y2 - 10 October 2016 through 13 October 2016

ER -

An empirical study of factors influencing ecommerce customers' awareness in Jordan

Abstract

Conference

Keywords

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