Abstract
The purpose of this paper is to explore factors influencing e-commerce customers' awareness with respect to online shopping in Jordan. A questionnaire approach was employed in this research study, in order to obtain the most appropriate information for identifying the main factors concerning e-commerce in the context of the study. A selfadministrated questionnaire was used as a method for obtaining data from e-participants contacted through two universities. The following were found to be key the factors of awareness: Age, previous experience, education level, culture, and English language proficiency. The results of this research show that these factors appear to have influence on the awareness of online shopping in Jordan.
| Original language | English |
|---|---|
| Title of host publication | 2016 International Conference on Information Society (i-Society) |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| Pages | 63-67 |
| Number of pages | 5 |
| ISBN (Electronic) | 978-1-9083-2061-2 |
| ISBN (Print) | 978-1-5090-2545-9 |
| DOIs | |
| Publication status | Published - 16 Feb 2017 |
| Event | 2016 International Conference on Information Society - Dublin, Ireland Duration: 10 Oct 2016 → 13 Oct 2016 |
Conference
| Conference | 2016 International Conference on Information Society |
|---|---|
| Abbreviated title | i-Society 2016 |
| Country/Territory | Ireland |
| City | Dublin |
| Period | 10/10/16 → 13/10/16 |
Keywords
- Customers'awareness
- E-Commerce
- Jordan
- Online shopping