An examination of NPD models in the context of business models

Xiaohui Shi, Li Feng, Ali Ziaee Bigdeli

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    Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today’s market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.
    Original languageEnglish
    Pages (from-to)WNU 2541-2550
    JournalJournal of Business Research
    VolumeWNU 69
    Issue number7
    Early online date28 Oct 2015
    Publication statusPublished - Jul 2016


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