An examination of NPD models in the context of business models

Xiaohui Shi; Li Feng; Ali Ziaee  Bigdeli

doi:10.1016/j.jbusres.2015.10.087

An examination of NPD models in the context of business models

Xiaohui Shi, Li Feng, Ali Ziaee Bigdeli

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Abstract

Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today’s market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.

Original language	English
Pages (from-to)	WNU 2541-2550
Journal	Journal of Business Research
Volume	WNU 69
Issue number	7
Early online date	28 Oct 2015
DOIs	https://doi.org/10.1016/j.jbusres.2015.10.087
Publication status	Published - Jul 2016

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WNU

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10.1016/j.jbusres.2015.10.087

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NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, © 2015 Licensed under the Creative Commons CC BY-NC-ND. http://www.sciencedirect.com/science/article/pii/S014829631500510X10.1016/j.jbusres.2015.10.087
Accepted author manuscript (Post-print), 855 KBLicence: CC BY-NC-ND

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An examination of NPD models in the context of business models

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