This paper describes a study of online shopping behaviour in the UK during the 2005 and 2006 Christmas shopping seasons. The picture that emerges of these shoppers is of an independent consumer confident in their use of the Internet, one who values the choices inherent in online shopping and relies on the appearance of web sites to make product and vendor decisions, but this independence may be in conflict with the need for gift shopping assistance and obtaining value for money.
|Publication status||Published - Oct 2010|
|Event||2010 Networking and Electronic Commerce Research Conference - Riva del Garda, Italy|
Duration: 7 Oct 2010 → 10 Oct 2010
|Conference||2010 Networking and Electronic Commerce Research Conference|
|City||Riva del Garda|
|Period||7/10/10 → 10/10/10|