An exploration of online christmas shopping in the UK

Lillian Clark, P. Wright

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper describes a study of online shopping behaviour in the UK during the 2005 and 2006 Christmas shopping seasons. The picture that emerges of these shoppers is of an independent consumer confident in their use of the Internet, one who values the choices inherent in online shopping and relies on the appearance of web sites to make product and vendor decisions, but this independence may be in conflict with the need for gift shopping assistance and obtaining value for money.
Original languageEnglish
Publication statusPublished - Oct 2010
Event2010 Networking and Electronic Commerce Research Conference - Riva del Garda, Italy
Duration: 7 Oct 201010 Oct 2010

Conference

Conference2010 Networking and Electronic Commerce Research Conference
Abbreviated titleNAEC2010
Country/TerritoryItaly
CityRiva del Garda
Period7/10/1010/10/10

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