An institutional perspective on the shifts in banking and capitalist ideology: sustainability, social and environmental insights

Mohamed Saeudy*, Khaled Hussainey

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Purpose: This paper investigates the development of moralised business ideologies (MBIs) amongst sustainable banks as they navigate social and environmental business prospects. Design/methodology/approach: Empirical evidence is drawn from top-management-level interviews with 16 UK-based small and medium-sized banks that specialise in financing social and environmental projects. Findings: MBIs have emerged in the literature review and empirical data analysis as a new concept taken on by sustainable banks with roots closer to sustainability such as ethical practices, moralised values, sustainable business models and ecological standards. The results confirm that MBIs help banking institutions create a more sustained positive impact in terms of social and environmental business opportunities. Originality/value: This paper offers novel evidence on the intersection between banking and MBIs, with a focus on social, sustainability and environmental considerations.

Original languageEnglish
Pages (from-to)818-839
JournalInternational Journal of Bank Marketing
Issue number4
Early online date4 Mar 2024
Publication statusPublished - 27 May 2024


  • Business ethics
  • Institutional theory
  • Moralised business ideologies
  • Social and environmental sustainability
  • Sustainability initiatives
  • Sustainable banking

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