An investigation into the effects of joint advertising on tourists' behaviour

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	521-522
Number of pages	2
Publication status	Published - 9 Jul 2019
Event	9th Advances in Hospitality and \|Tourism Marketing and Management Conference - University of Portsmouth, Portsmouth, United Kingdom Duration: 9 Jul 2019 → 12 Jul 2019 http://www.ahtmm.com

Conference	9th Advances in Hospitality and \|Tourism Marketing and Management Conference
Country/Territory	United Kingdom
City	Portsmouth
Period	9/07/19 → 12/07/19
Internet address	http://www.ahtmm.com

Keywords

@conference{84b0f848a39d498a8049211b734d30e7,

title = "An investigation into the effects of joint advertising on tourists' behaviour",

keywords = "Joint advertising, self-congruence, brand awareness, product involvement, the tourist{\textquoteright}s loyalty",

author = "Can, {Ali Selcuk} and Yuksel Ekinci and Giampaolo Viglia",

year = "2019",

month = jul,

day = "9",

language = "English",

pages = "521--522",

note = "9th Advances in Hospitality and |Tourism Marketing and Management Conference ; Conference date: 09-07-2019 Through 12-07-2019",

url = "http://www.ahtmm.com",

}

TY - CONF

T1 - An investigation into the effects of joint advertising on tourists' behaviour

AU - Can, Ali Selcuk

AU - Ekinci, Yuksel

AU - Viglia, Giampaolo

PY - 2019/7/9

Y1 - 2019/7/9

KW - Joint advertising

KW - self-congruence

KW - brand awareness

KW - product involvement

KW - the tourist’s loyalty

M3 - Abstract

SP - 521

EP - 522

T2 - 9th Advances in Hospitality and |Tourism Marketing and Management Conference

Y2 - 9 July 2019 through 12 July 2019

ER -