An investigation into the effects of joint advertising on tourists' behaviour

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Pages521-522
Number of pages2
Publication statusPublished - 9 Jul 2019
Event9th Advances in Hospitality and |Tourism Marketing and Management Conference - University of Portsmouth, Portsmouth, United Kingdom
Duration: 9 Jul 201912 Jul 2019
http://www.ahtmm.com

Conference

Conference9th Advances in Hospitality and |Tourism Marketing and Management Conference
CountryUnited Kingdom
CityPortsmouth
Period9/07/1912/07/19
Internet address

Keywords

  • Joint advertising
  • self-congruence
  • brand awareness
  • product involvement
  • the tourist’s loyalty

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