An investigation of elite consumers' attitudes and purchase intentions of foreign products to achieve physiological and psychological goals

Hina Khan, Padmali Rodrigo

Lancaster University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

232 Downloads (Pure)

1 Paper

1 results

2014

Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective
Rodrigo, P. & Khan, H., 2014.
Research output: Contribution to conference › Paper › peer-review