Are expectations being met? Consumer preferences and rewards for sustainably certified fisheries

Shabbar Jaffry, Helen Jane Glenn, Yaseen Ghulam, Trevor John Willis, Conor Delanbanque

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Abstract

The paper evaluates the potential consumers’ response from the United Kingdom and Denmark to the introduction of certification for the sustainability and quality of seafood products. Broadly speaking, it was found that consumers were willing to pay a price premium for and buy more of hypothetically labelled products. Fifteen years on, drawing on the experience of the fisheries that have already actually been certified, the paper evaluates the effectiveness of certification and conclude that consumers are still willing to pay premiums for certified seafood products but few fisheries have in fact achieved the size of predicted price premiums or increases in sale volumes predicted and that the product and geographic variation is particularly marked.
Original languageEnglish
Pages (from-to)77-91
JournalMarine Policy
Volume73
Early online date6 Aug 2016
DOIs
Publication statusPublished - Nov 2016

Keywords

  • Certification
  • seafood
  • choice modelling

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