@inbook{93d487dba03049d18089c003c7cf22f1,
title = "Artificial intelligence in marketing and marketing research",
abstract = "This chapter focuses on the evolution of marketing practice and on the application of artificial intelligence (AI) to strategic marketing decision-making, in managing the marketing mix, and in marketing research. It concludes that the use of artificial intelligence offers opportunities to marketing researchers, but that it may also disrupt the business models of marketing research companies and change how they conduct marketing research.",
author = "Merlin Stone and Luiz Moutinho and Yuksel Ekinci and Ashraf Labib and Geraint Evans and Eleni Aravopoulou and Paul Laughlin and Matt Hobbs and Jon Machtynger and Liz Machtynger",
note = "Publisher Copyright: {\textcopyright} 2021 selection and editorial matter, Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi; individual chapters, the contributors.",
year = "2021",
month = jun,
day = "28",
doi = "10.4324/9781315544892-11",
language = "English",
isbn = "9781138682788",
series = "Routledge Companions in Marketing, Advertising and Communication",
publisher = "Routledge",
pages = "147--163",
editor = "Wright, {Len Tiu} and Luiz Moutinho and Merlin Stone and Bagozzi, {Richard P.}",
booktitle = "The Routledge Companion to Marketing Research",
address = "United Kingdom",
edition = "1st",
}