Assessing individuals' re-gifting motivations

Gianluigi Guido*, Giovanni Pino, Alessandro M. Peluso

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

150 Downloads (Pure)

Abstract

This research investigates individuals' motivations to pass gifts on to other people, a practice known as re-gifting. In three studies, we develop and test a tridimensional scale of re-gifting motivations that encompasses: an individualistic motivation, whereby the re-gifter tries to maximize his/her personal utility; a detachment motivation, whereby the re-gifter seeks to preserve his or her relational distance from the re-giftee and/or the first giver; and a virtuous motivation, which captures the re-gifter's morally and socially desirable intent to benefit the re-giftee and/or preserve the material value of the gift. The individualistic and detachment motivations are stronger when the re-giftee is a distant other, whereas the virtuous motivation is stronger when the re-giftee is a close other. These results shed light on the social function of re-gifting and suggest that, despite often being stigmatized as a censurable behavior, this practice can sometimes be driven by a morally acceptable motivation.

Original languageEnglish
Pages (from-to)5956-5963
Number of pages8
JournalJournal of Business Research
Volume69
Issue number12
Early online date18 May 2016
DOIs
Publication statusPublished - 1 Dec 2016

Keywords

  • re-gifting measurement
  • re-gifting motivations
  • relational closeness
  • second-hand gifts

Fingerprint

Dive into the research topics of 'Assessing individuals' re-gifting motivations'. Together they form a unique fingerprint.

Cite this