Abstract
Attempting to move away from commodity based products into higher value added ones remains one of the key challenges for R&D Managers. This paper explores these challenges with evidence from a case study with a UK packaging manufacturer. The paper contributes to Lager (2000) and Lager & Blanco’s (2010) model of the product degradation-upgrade cycle. The paper presents the findings of a longitudinal three-year research project with one of the largest packaging manufacturers in Europe. Five barriers facing R&D are identified when attempting to move away from commodity products.
| Original language | English |
|---|---|
| Pages (from-to) | 152-170 |
| Number of pages | 19 |
| Journal | R & D Management |
| Volume | 44 |
| Issue number | 2 |
| Early online date | 21 Feb 2014 |
| DOIs | |
| Publication status | Published - 1 Mar 2014 |
Keywords
- R&D management
- process innovation
- absorptive capacity
- packaging industry
Access to Document
- SIMMS_2014_cright_RDM_Barriers to the upgrade cycle in a commodity process industry
This is the accepted version of the following article: Barriers to the upgrade cycle in a commodity process industry: Evidence from the UK packaging industry, 2014, R&D Management, 44(2), pp. 152-170, ISSN: 1467-9310, DOI: /10.1111/radm.12047, which has been published in final form at http://onlinelibrary.wiley.com/doi/full/10.1111/radm.12047.