Barriers to the upgrade cycle in a commodity process industry: evidence from the UK packaging industry

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Abstract

Attempting to move away from commodity based products into higher value added ones remains one of the key challenges for R&D Managers. This paper explores these challenges with evidence from a case study with a UK packaging manufacturer. The paper contributes to Lager (2000) and Lager & Blanco’s (2010) model of the product degradation-upgrade cycle. The paper presents the findings of a longitudinal three-year research project with one of the largest packaging manufacturers in Europe. Five barriers facing R&D are identified when attempting to move away from commodity products.
Original languageEnglish
Pages (from-to)152-170
Number of pages19
JournalR & D Management
Volume44
Issue number2
Early online date21 Feb 2014
DOIs
Publication statusPublished - 1 Mar 2014

Keywords

  • R&D management
  • process innovation
  • absorptive capacity
  • packaging industry

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