Barriers to the upgrade cycle in a commodity process industry: evidence from the UK packaging industry

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    Abstract

    Attempting to move away from commodity based products into higher value added ones remains one of the key challenges for R&D Managers. This paper explores these challenges with evidence from a case study with a UK packaging manufacturer. The paper contributes to Lager (2000) and Lager & Blanco’s (2010) model of the product degradation-upgrade cycle. The paper presents the findings of a longitudinal three-year research project with one of the largest packaging manufacturers in Europe. Five barriers facing R&D are identified when attempting to move away from commodity products.
    Original languageEnglish
    Pages (from-to)152-170
    Number of pages19
    JournalR & D Management
    Volume44
    Issue number2
    Early online date21 Feb 2014
    DOIs
    Publication statusPublished - 1 Mar 2014

    Keywords

    • R&D management
    • process innovation
    • absorptive capacity
    • packaging industry

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