Best practice: security and privacy — legislative burden or commercial opportunity?

Beth Rogers

Research output: Contribution to journalArticlepeer-review

Abstract

Developing an online sales channel that is easy and convenient for customers comes with the legislative responsibility of providing unprecedented high levels of security and privacy. Consumer perceptions of electronic media are exceptionally sensitive, and legislation has followed their concern. By managing this burden proactively, suppliers may turn it into an opportunity.
Original languageEnglish
Pages (from-to)160-165
JournalInteractive Marketing
Volume5
Issue number2
DOIs
Publication statusPublished - 1 Oct 2003

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