TY - JOUR
T1 - Best practice
T2 - security and privacy — legislative burden or commercial opportunity?
AU - Rogers, Beth
N1 - no post-print available
PY - 2003/10/1
Y1 - 2003/10/1
N2 - Developing an online sales channel that is easy and convenient for customers comes with the legislative responsibility of providing unprecedented high levels of security and privacy. Consumer perceptions of electronic media are exceptionally sensitive, and legislation has followed their concern. By managing this burden proactively, suppliers may turn it into an opportunity.
AB - Developing an online sales channel that is easy and convenient for customers comes with the legislative responsibility of providing unprecedented high levels of security and privacy. Consumer perceptions of electronic media are exceptionally sensitive, and legislation has followed their concern. By managing this burden proactively, suppliers may turn it into an opportunity.
U2 - 10.1057/palgrave.im.4340230
DO - 10.1057/palgrave.im.4340230
M3 - Article
SN - 1463-5178
VL - 5
SP - 160
EP - 165
JO - Interactive Marketing
JF - Interactive Marketing
IS - 2
ER -