Beyond Grades: Empowering Students with Authentic Assessment

Georgiana Busoi; Mona Abdel Rahman Mohammed Nassar; Emma Winter; Claire Burrell

Beyond Grades: Empowering Students with Authentic Assessment

Georgiana Busoi, Mona Abdel Rahman Mohammed Nassar, Emma Winter, Claire Burrell

Research output: Contribution to conference › Poster › peer-review

Abstract

This poster examines how authentic assessments across Marketing programmes at the University of Portsmouth enhance employability by developing soft skills through real-world projects. Partnering with employers and accreditation bodies, assessments now involve live client work. Early results show improved engagement, employability, and reduced plagiarism, though challenges remain in aligning academic goals with business needs and sustaining partnerships.

Original language	English
Publication status	Published - 19 May 2025
Event	Learning, Teaching and Student Experience CABS Conference (Chartered Association of Business Schools) - , United Kingdom Duration: 19 May 2025 → 20 May 2025

Conference

Conference	Learning, Teaching and Student Experience CABS Conference (Chartered Association of Business Schools)
Country/Territory	United Kingdom
Period	19/05/25 → 20/05/25

Access to Document

https://charteredabs.org/events/ltse2025

Cite this

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title = "Beyond Grades: Empowering Students with Authentic Assessment ",

abstract = "This poster examines how authentic assessments across Marketing programmes at the University of Portsmouth enhance employability by developing soft skills through real-world projects. Partnering with employers and accreditation bodies, assessments now involve live client work. Early results show improved engagement, employability, and reduced plagiarism, though challenges remain in aligning academic goals with business needs and sustaining partnerships.",

author = "Georgiana Busoi and Nassar, \{Mona Abdel Rahman Mohammed\} and Emma Winter and Claire Burrell",

note = "Output behind membership paywall; Learning, Teaching and Student Experience CABS Conference (Chartered Association of Business Schools) ; Conference date: 19-05-2025 Through 20-05-2025",

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day = "19",

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TY - CONF

T1 - Beyond Grades: Empowering Students with Authentic Assessment

AU - Busoi, Georgiana

AU - Nassar, Mona Abdel Rahman Mohammed

AU - Winter, Emma

AU - Burrell, Claire

N1 - Output behind membership paywall

PY - 2025/5/19

Y1 - 2025/5/19

N2 - This poster examines how authentic assessments across Marketing programmes at the University of Portsmouth enhance employability by developing soft skills through real-world projects. Partnering with employers and accreditation bodies, assessments now involve live client work. Early results show improved engagement, employability, and reduced plagiarism, though challenges remain in aligning academic goals with business needs and sustaining partnerships.

AB - This poster examines how authentic assessments across Marketing programmes at the University of Portsmouth enhance employability by developing soft skills through real-world projects. Partnering with employers and accreditation bodies, assessments now involve live client work. Early results show improved engagement, employability, and reduced plagiarism, though challenges remain in aligning academic goals with business needs and sustaining partnerships.

M3 - Poster

T2 - Learning, Teaching and Student Experience CABS Conference (Chartered Association of Business Schools)

Y2 - 19 May 2025 through 20 May 2025

ER -

Beyond Grades: Empowering Students with Authentic Assessment

Abstract

Conference

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Cite this