Brands and communication strategy

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationIslamic marketing and branding
    Subtitle of host publicationTheory and practice
    EditorsT. C. Melewar, S. F. Syed Alwi
    Place of PublicationLondon
    PublisherRoutledge
    ISBN (Print)9781472440969
    Publication statusPublished - 28 Sep 2017

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