Brands and communication strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Islamic marketing and branding
Subtitle of host publication	Theory and practice
Editors	T. C. Melewar, S. F. Syed Alwi
Place of Publication	London
Publisher	Routledge
ISBN (Print)	9781472440969
Publication status	Published - 28 Sept 2017

Access to Document

@inbook{e5a93461f3094891acac10252e8b0176,

title = "Brands and communication strategy",

author = "Turnbull, \{Sarah Louise\}",

year = "2017",

month = sep,

day = "28",

language = "English",

isbn = "9781472440969",

editor = "Melewar, \{T. C.\} and \{Syed Alwi\}, \{S. F.\}",

booktitle = "Islamic marketing and branding",

publisher = "Routledge",

address = "United States",

}