Broadcast sponsorship

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationMarketing communications
    Subtitle of host publicationdiscovery, creation and conversations
    EditorsChris Fill, Sarah Turnbull
    Place of PublicationLondon
    PublisherPearson
    Edition7th
    ISBN (Print)9781292092614
    Publication statusPublished - 25 May 2016

    Keywords

    • WNU

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