TY - JOUR
T1 - CABS
T2 - a conceptual model for context-aware B2B sales applications
AU - Clark, Lillian
AU - Rogers, Elizabeth Georgina
N1 - This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://eprints.port.ac.uk. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
PY - 2016/1/1
Y1 - 2016/1/1
N2 - In 2003, The Economist outlined a future in which sensor‐enabled technologies would transform businesses as well as lives (“The sentient office is coming”, 2003). Given the ubiquity of smartphones, smartwatches and similar devices, this future has now arrived. Context--‐aware applications are now available that utilize the variety of sensors available on smartphones, wearable devices and other smart objects to detect the consumer’s location, environment and behavior and deliver marketing content accordingly. The number and variety of these sensor-enabled networked devices is rapidly increasing, with analysts projecting growth in these devices to 26 billion by 2020 with an economic value‐add of $1.9 trillion (Jones, 2014; Prentice, 2014).
AB - In 2003, The Economist outlined a future in which sensor‐enabled technologies would transform businesses as well as lives (“The sentient office is coming”, 2003). Given the ubiquity of smartphones, smartwatches and similar devices, this future has now arrived. Context--‐aware applications are now available that utilize the variety of sensors available on smartphones, wearable devices and other smart objects to detect the consumer’s location, environment and behavior and deliver marketing content accordingly. The number and variety of these sensor-enabled networked devices is rapidly increasing, with analysts projecting growth in these devices to 26 billion by 2020 with an economic value‐add of $1.9 trillion (Jones, 2014; Prentice, 2014).
KW - mobile marketing
KW - sales force management
KW - B2B marketing
KW - CABS model
KW - sales activity support
KW - sales applications
U2 - 10.1108/JRIM-03-2015-0023
DO - 10.1108/JRIM-03-2015-0023
M3 - Article
SN - 2040-7122
VL - 10
SP - 50
EP - 66
JO - Journal of Research in Interactive Marketing
JF - Journal of Research in Interactive Marketing
IS - 1
ER -