Can keyword length indicate Web Users' readiness to purchase

Shalini Ramlall, David Sanders, Giles Tewkesbury, David Ndzi

Research output: Contribution to conferencePaperpeer-review

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Abstract

Over the last ten years, the internet has become an important marketing tool and a profitable selling channel. The biggest challenge for most online business is converting Web users into customers effectively and at a high rate. Understanding the audience of a website is essential for achieving high conversion rates. This paper describes the research carried out in online search behaviour. The research looks at whether the length of a Web user’s search keyword can provide insight into their intent and proposes an initial model for using keyword length to predict Web
users’ readiness to convert when they land on a website.
Original languageEnglish
Pages1 -1 6
Publication statusPublished - 2011
EventThe 2011 World Congress in Computer Science, Computer Engineering, and Applied Computing - Nevada, Las Vegas, United States
Duration: 18 Jul 201121 Jul 2011

Conference

ConferenceThe 2011 World Congress in Computer Science, Computer Engineering, and Applied Computing
Abbreviated titleWORLDCOMP'11
Country/TerritoryUnited States
CityLas Vegas
Period18/07/1121/07/11

Keywords

  • keyword, length, WWW, Web, purchase

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