Can keyword length indicate Web Users' readiness to purchase

Shalini Ramlall; David Sanders; Giles Tewkesbury; David Ndzi

Can keyword length indicate Web Users' readiness to purchase

Shalini Ramlall, David Sanders, Giles Tewkesbury, David Ndzi

Faculty of Technology

Research output: Contribution to conference › Paper › peer-review

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Abstract

Over the last ten years, the internet has become an important marketing tool and a profitable selling channel. The biggest challenge for most online business is converting Web users into customers effectively and at a high rate. Understanding the audience of a website is essential for achieving high conversion rates. This paper describes the research carried out in online search behaviour. The research looks at whether the length of a Web user’s search keyword can provide insight into their intent and proposes an initial model for using keyword length to predict Web
users’ readiness to convert when they land on a website.

Original language	English
Pages	1 -1 6
Publication status	Published - 2011
Event	The 2011 World Congress in Computer Science, Computer Engineering, and Applied Computing - Nevada, Las Vegas, United States Duration: 18 Jul 2011 → 21 Jul 2011

Conference

Conference	The 2011 World Congress in Computer Science, Computer Engineering, and Applied Computing
Abbreviated title	WORLDCOMP'11
Country/Territory	United States
City	Las Vegas
Period	18/07/11 → 21/07/11

Keywords

keyword, length, WWW, Web, purchase

Access to Document

Can keyword length indicate web users readiness to purchase - ICM4459-1Accepted author manuscript (Post-print), 72.2 KB

http://www.worldacademyofscience.org/worldcomp11/ws

Cite this

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title = "Can keyword length indicate Web Users' readiness to purchase",

abstract = "Over the last ten years, the internet has become an important marketing tool and a profitable selling channel. The biggest challenge for most online business is converting Web users into customers effectively and at a high rate. Understanding the audience of a website is essential for achieving high conversion rates. This paper describes the research carried out in online search behaviour. The research looks at whether the length of a Web user{\textquoteright}s search keyword can provide insight into their intent and proposes an initial model for using keyword length to predict Webusers{\textquoteright} readiness to convert when they land on a website.",

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T1 - Can keyword length indicate Web Users' readiness to purchase

AU - Ramlall, Shalini

AU - Sanders, David

AU - Tewkesbury, Giles

AU - Ndzi, David

PY - 2011

Y1 - 2011

N2 - Over the last ten years, the internet has become an important marketing tool and a profitable selling channel. The biggest challenge for most online business is converting Web users into customers effectively and at a high rate. Understanding the audience of a website is essential for achieving high conversion rates. This paper describes the research carried out in online search behaviour. The research looks at whether the length of a Web user’s search keyword can provide insight into their intent and proposes an initial model for using keyword length to predict Webusers’ readiness to convert when they land on a website.

AB - Over the last ten years, the internet has become an important marketing tool and a profitable selling channel. The biggest challenge for most online business is converting Web users into customers effectively and at a high rate. Understanding the audience of a website is essential for achieving high conversion rates. This paper describes the research carried out in online search behaviour. The research looks at whether the length of a Web user’s search keyword can provide insight into their intent and proposes an initial model for using keyword length to predict Webusers’ readiness to convert when they land on a website.

KW - keyword, length, WWW, Web, purchase

M3 - Paper

SP - 1

EP - 16

T2 - The 2011 World Congress in Computer Science, Computer Engineering, and Applied Computing

Y2 - 18 July 2011 through 21 July 2011

ER -

Can keyword length indicate Web Users' readiness to purchase

Abstract

Conference

Keywords

Access to Document

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Cite this