Case analysis of innovation in the packaging industry using the cyclic innovation model

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    Abstract

    This paper builds upon Berkhout et al.’s (2010) cyclic innovation model (CIM). This model was shown to provide an effective framework for understanding and managing the innovation process and to address many of the shortcomings of previous models. Building on that article we have applied CIM to an in-depth case study featuring a formable paperboard technology within the packaging industry. Using data gathered from 28 interviews conducted over a three year period, CIM, for the first time, is applied to a low technology industry. In so doing, this paper contributes to a growing body of literature exploring low technology industries and, in turn, demonstrates the wider applicability of CIM beyond technology intensive industries.
    Original languageEnglish
    JournalInternational Journal of Innovation Management
    Volume18
    Issue number5
    Early online date27 May 2014
    DOIs
    Publication statusPublished - 27 May 2014

    Keywords

    • Cyclic innovation model
    • innovation management
    • new product development
    • packaging industry
    • process industries
    • low technology

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