Case analysis of innovation in the packaging industry using the cyclic innovation model

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Abstract

This paper builds upon Berkhout et al.’s (2010) cyclic innovation model (CIM). This model was shown to provide an effective framework for understanding and managing the innovation process and to address many of the shortcomings of previous models. Building on that article we have applied CIM to an in-depth case study featuring a formable paperboard technology within the packaging industry. Using data gathered from 28 interviews conducted over a three year period, CIM, for the first time, is applied to a low technology industry. In so doing, this paper contributes to a growing body of literature exploring low technology industries and, in turn, demonstrates the wider applicability of CIM beyond technology intensive industries.
Original languageEnglish
JournalInternational Journal of Innovation Management
Volume18
Issue number5
Early online date27 May 2014
DOIs
Publication statusPublished - 27 May 2014

Keywords

  • Cyclic innovation model
  • innovation management
  • new product development
  • packaging industry
  • process industries
  • low technology

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