Case study: Dell computers, the world at your fingertips

Gill Christy

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


The growth of the home personal computer (pc) market is one of the most remarkable success stories of the last quarter century. If you own a home pc or an electronic notebook and you live in the United States, then there is a one in three possibility that it arrived on your doorstep packed in boxed labelled 'Dell'. Whilst Dell has a smaller proportion of the pc market outside the USA (approximately 17 per cent worldwide, and locked in close competition with its nearest rival, Hewlett-Packard), there remains a strong possibility that your new pc was assembled in Limerick, Penang or Xiamen. Any of these is a very long way from the bedroom of a campus dormitory at the University of Texas at Austin, which is where Michael Dell began to build and sell computers directly to customers in 1984 before dropping out of college to run his business full-time.
Original languageEnglish
Title of host publicationManagement and organisational behaviour
EditorsL. Mullins
Place of PublicationHarlow
PublisherFinancial Times Prentice Hall
Number of pages3
ISBN (Print)9780273708889
Publication statusPublished - 2007


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