Case study: Virgin Atlantic and Ryanair

Gill Christy

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Abstract

    This case examines two organisations that have many similarities as well as a number of significant differences. The essential technology and systems behind each organisation may be very similar, but the nature and style of management and its consequent impact on the way people working in these organisations think, feel and behave have created very different organisational cultures. So what are the similarities and what are the differences?
    Original languageEnglish
    Title of host publicationManagement and organisational behaviour
    EditorsL. Mullins
    Place of PublicationHarlow
    PublisherFinancial Times Prentice Hall
    Pages34-36
    Number of pages3
    ISBN (Print)9780273708889
    Publication statusPublished - 2007

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